Digital Marketing Specialist

Recruiter:

Frogg Recruitment SA

Job Ref:

1103730602

Date posted:

Thursday, March 14, 2024

Location:

Cape Town, South Africa

SUMMARY:
-

POSITION INFO:

Digital Marketing Specialist Bellville Cape Town

Our Manufacturing Client in Bellville is looking for a Digital Marketing Specialist / Manager with 3-5 year’s experience. You will develop, implement, track and optimize the digital marketing campaigns across all digital channels. Directing and coordinating marketing activities to influence customers to choose our services over those of competitors.

Salary Negotiable plus benefits

Requirements

Bachelor’s degree in marketing or relevant field.

A minimum of 3 to 5 year’s experience in a digital marketing position.

In-depth knowledge of various social media platforms, best practices, and website analytics.

Google Ad Campaign Experience

PPC campaign and trends experience

Up-to-date on the latest trends and technologies in digital marketing.

Responsibilities

Develop a social media strategy using all relevant platforms to reach target audience.

Produce valuable and engaging content for the website that attracts and converts target groups

Develop strategies and tactics to get the word out about the company and drive qualified traffic

Create valuable and appealing content that attracts and converts target groups

Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

FROGG Recruitment

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