Head of SEO

 

Recruiter:

AGA Recruitment Specialists

Job Ref:

CPT000183/AG

Date posted:

Thursday, May 12, 2022

Location:

Capetown, South Africa

Salary:

Market Related


JOB SUMMARY:
Our Client is seeking a Head of SEO  who will operate a large Acquisition team at the forefront of brand, search engine, and affiliate marketing to achieve results that are a cut above the rest.

JOB DESCRIPTION:

Duties include, but not limited to:
    • Formulate global SEO strategies to drive profitable SEO growth, improving SERP positions, leading to global growth in organic traffic
    • Create, develop, and execute a detailed SEO roadmap and drive execution across multiple brands and domains
    • Own and P&L manage global SEO budget to deliver profitable search engine rankings in new and existing markets
    • Lead, grow and develop the current SEO team to execute SEO strategy globally; directly line manage current senior team members, leading to excellence and strong KPI delivery
    • Leverage and contribute to the brand and content strategies to maximise SEO opportunities
    • Be a technical SEO evangelist, directing on-site audits and implementations to ensure SEO best practices are followed and adhered to across multiple Group’s domains and subdomains
    • Leverage internal translation talent and work with country managers to accelerate SEO growth internationally
    • Turn raw data into valuable insights through analysing performance metrics and data to present regular KPIs reports to senior stakeholders showing return on investment and progress achieved
    • Introduce channel development and team management best practices across SEO channel, leading to increased productivity and commercial growth
    • Maintain SEO best practice and stay up to date with new developments and tactics in the industry.
    • Take an innovative approach to SEO, sharing your prior knowledge, experience, new approaches and enthusiasm with the wider Acquisition department
    • Work closely with other Digital channel owners to maximise Group’s return from SEO channel

Essential Criteria:
    • 5+ years of strategic and hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies
    • Leadership experience with demonstrable track record of having successfully created, led and developed a team of >5
    • Strong commercial awareness - comfortable using data to demonstrate ROI and experience managing large SEO budgets to positive ROI and profit levels
    • Demonstrable track record of developing and executing multi-region advanced strategies leading to noticeable improvements in SEO performance in different regions and across different language groups
    • Demonstrable technical SEO experience dealing with multiple domains and technical setups
    • Strong SEO content understanding in a multi-region, multi-language environment
    • Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
    • Experience working to set CPA, revenue and ROI targets
    • Highly numerate and interested in working with data to drive decisions
    • Able to come up with new and creative approaches to achieve results
    • Demonstrates consistent logic, rationality, and objectivity in decision making
Desirable Criteria:
    • 2+ years experience of SEO within regulated sectors
    • Basic web development experience (HTML, CSS, JavaScript, CMS)
Person Specifications:
    • Accountability And Execution
    • Business Acumen
    • Customer Orientation
    • Control And Efficiency
    • Entrepreneurship
    • Influence
    • Leadership
    • Learning, Collaboration And Knowledge Management
    • Optimising Diversity
    • Resilience
    • Self-Awareness
    • Talent Management

 

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