SUMMARY:
-
POSITION INFO:
On behalf of our client – a globally acclaimed interior architecture and design studio – we are seeking an experienced and strategic Brand Manager to lead their brand presence across media, digital, and public platforms.
This role is ideal for a highly organised and creative individual who thrives at the intersection of storytelling, brand building, and strategic marketing. You will be responsible for the consistent development and execution of the brand identity, ensuring alignment across all platforms and global touchpoints.
Key Responsibilities
- Drive the overarching brand strategy in collaboration with the Head of Marketing.
- Lead annual marketing and media planning, as well as budgeting and reporting.
- Conduct competitor and industry analysis to guide strategic positioning.
- Manage and brief PR, social, digital, and graphics teams to ensure unified brand messaging.
- Maintain and evolve the ARRCC Brand Bible, ensuring consistent brand standards.
- Oversee the production of all marketing collateral and content across digital platforms.
- Coordinate updates to brochures, websites, and all brand-facing materials.
- Ensure consistent top-tier media representation through proactive PR and media engagement.
- Approve all press content to ensure alignment with brand tone and quality.
- Manage and track segmented media lists, coverage reports, and campaign performance.
- Devise monthly social and digital strategies in collaboration with content teams.
- Manage social media spend, boosting, and Google Ads targeting.
- Ensure the website remains current, aligned with brand DNA, and optimised for SEO.
- Plan and report on digital analytics via Google Analytics and campaign tracking tools.
- Lead the creation of strategic newsletters and direct marketing campaigns.
- Develop an annual photoshoot calendar aligned with content and campaign timelines.
- Guide the prioritisation of project tiers for storytelling purposes and content capture.
- Oversee all asset production including photography, video, and digital archiving.
- Ensure proper asset tagging and organisation using tools such as Open Asset.
- Support and coordinate brand presence in awards, industry forums, and speaking engagements.
- Oversee strategic submissions and proposals to elevate the brand in key forums.
Requirements
- Minimum 2 to 5 years’ experience in a similar role.
- Degree or diploma in Marketing or a related field.
- Strong stakeholder management experience with both internal teams and external partners.
- Ability to confidently present to directors, media, and industry stakeholders.
- Strategic thinker with the ability to identify opportunities and translate insights into action.
- Advanced organisational, reporting, and project management skills.
- Creative sensibility aligned with luxury design, architecture, and furniture industries.
- Passion for brand storytelling, media, and digital engagement in the design space.
- Proficiency in Microsoft Word, PowerPoint, and Excel.
- Familiarity with Meta Ads Manager, Google Analytics, and WordPress.
- Advantageous knowledge of Brandwatch, Deltek Vision, Microsoft Planner, Power BI, and Mailchimp.
- High attention to detail and ability to maintain accuracy under pressure.
- Self-motivated with a collaborative, team-oriented mindset.
Why Join?
This is an opportunity to join one of the world’s leading design studios, working alongside visionary creatives and contributing to a globally recognised brand. You’ll play a central role in shaping how the world experiences their work.
