CRM Coordinator - Auto

 

Recruiter:

Platinum Engineering Recruitment Specialists

Job Ref:

YMH 2842022

Date posted:

Monday, October 3, 2022

Location:

Johannesburg, South Africa

Salary:

Annual


JOB SUMMARY:
A large Automotive company is looking for a CRM Coordinator to join their team!

JOB DESCRIPTION:

CRM Coordinator

Main Purpose of the Role:

Optimizing and implementing the elected business CRM software program to market effectively to current and potential customers.

To analyse buying trends or customer activity to improve sales.

Using the elected CRM software program to improve potential and existing customer relationships

Reports to:Marketing Operations Manager.

Internal Team Interaction: (Information, support, advice): Within own division and across organisation: exchange of information, advice, support, persuasion, negotiation External Team Interaction: Suppliers, service providers, endorsees & ambassadors, dealers, customers, media: exchange of information, support, advice, persuasion

1. CRM Marketing

Targeting customers according to their stage in the customer journey with relevant and tailored marketing campaigns or messages.

Covering a range of campaign types from email marketing, SMS marketing, Customer surveys to CRM driven social media campaigns.

Proficiency with Microsoft Dynamics 365 and Microsoft Dynamics 365 Marketing module as the elected business CRM tool.

Use the elected business CRM tool to create audience segments to target the relevant cohorts with targeted campaigns.

Create and execute customer acquisition/engagement strategies in line with marketing and company objectives.

Adopt a test and learn approach to campaign development, carry out regular A/B and multi variant testing.

Utilize analytical tools, both within the elected CRM tool and within Google Analytics to conduct regular post campaign analysis for reporting purposes pertaining to ROI.

Act as the go between, between the marketing team and commercial sales teams with reference to prospect and lead management processes.

Responsible for the coordination and management of the sales funnel in Relation to internal teams, company owned dealerships as well as external dealer networks.

Establish workflows and standards for entering data into CRM.

Identifying ways to improve the usage of CRM.

Initiating the automation of marketing related tasks and responses.

Analysing market reports to determine what kind of trends the business should Respond to.

Writing manuals and teaching staff how to use the elected business CRM tool.

2. Contribution to Strategy

Create and execute customer acquisition/engagement strategies in line with marketing and company objectives.

Contribution to the creative execution plan for marketing strategy at large.

3. Administration

Management of relationship between the business and the elected business CRM software service provider

Keep records of meetings, agreements and discussions. Administrational support as required by the Operations Manager, including but not limited to: reporting and budget preparational input.

Quantitative reasoning: the justification of activities and spend through the gain of data. Ensure that relevant data is collected from all marketing initiatives for ingestion into the company CRM system.

Stays abreast of relevant marketing & digital marketing trends, changes, platforms and technologies and ensures proficiency therewith.

Stays abreast of tech changes and improvements to the elected business CRM tool.

Time management essential

4. Teamwork

Assist Aftersales team with administration requirements

Compile service bulletins as per Technical Manager’s requirements

Compile warranty bulletins as per Warranty Manger’s requirements

Forwarding Dealer communication

Maintaining and updating the general OneDrive information for dealers.

Send out daily parts sales status reports to Aftersales Managers.

Assist with the Safety Health and Environment processes and procedures’.

Assist with ad-hoc aftersales functions and duties require

5. Minimal Acceptable Standards

Minimal acceptable standards are enforceable for this role.

Signature of minimal acceptable standards indicates the role player’s acceptance of minimal requirements in terms of the execution of the role Relating to performance and required skill sets.

Disciplinary process will be followed should the role players performance not meet the minimal acceptable standard

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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