Channel and Product Analyst

SUMMARY:
New role is available for a Channel and Product Analyst for Genuine Parts for our client in the Automotive Industry. The role will be based in Sandton.

POSITION INFO:
This role is responsible for developing business cases for Genuine Parts campaigns and promotions, securing approvals from ONE. After Sales management and Finance Controlling.

The incumbent will measure the effectiveness of these initiatives by tracking sales performance—including overall Genuine Parts Turnover, Homogenous Parts Groups (HPGs), and specific Part Numbers—as well as monitoring their impact on customer loyalty.

The role also includes contributing to and supporting strategic projects within the ONE. After Sales business unit.

Key Responsibilities

• Develop business cases for Genuine Parts campaigns and promotions, and present them for approval to After Sales management and Finance Controlling.
• Monitor and evaluate campaign effectiveness by tracking Genuine Parts sales (total turnover, HPGs, and individual Part Numbers) and Customer Loyalty metrics.
• Support and contribute to strategic projects across the ONE. After Sales business unit.
• Assist in initiatives involving Own Workshop and Over-the-Counter (OTC) channels within ONE. Aftersales.
• Collaborate with the After Sales Marketing Consultant to develop and implement marketing initiatives for slow- and medium-moving Genuine Parts to increase sales and reduce obsolescence.
• Draft marketing briefs and Dealer bulletins for campaigns and promotions.
• Coordinate and track Dealer performance, including managing Genuine Parts incentive programs (target setting, tracking, and payouts), ensuring alignment with market share and volume goals.
• Provide performance data to the Field Force Team to support their efforts in enhancing Dealer sales and retail performance.
• Benchmark Genuine Parts against competitors to identify opportunities and emerging threats.
• Assist Dealers with queries related to campaigns, promotions, and incentive programs while maintaining consistent parts performance reporting.
• Conduct Independent Aftermarket (IAM) parts pricing research and develop strategic product plans to ensure competitiveness and address customer needs.

Qualification Requirements

• Diploma or Bachelor’s degree in:
  
  • Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT, or a related field.

Experience Requirements

• Minimum 3 years' experience in a Sales, Marketing, or After Sales environment.

Essential Skills & Competencies

• Proficient in MS Office (Word, Excel, PowerPoint, Outlook).
• Strong skills in data analytics tools (e.g. Power BI, Tableau, Google Analytics, Python).
• Excellent analytical thinking, conceptualization, and data interpretation abilities.
• Skilled in both tactical execution and long-term strategic planning.
• Solid understanding of OEM/Importer and Dealer After Sales operations.
• Strong campaign and promotions management abilities.
• Exceptional communication skills (verbal and written), with strong interpersonal and collaboration capabilities.
• Design thinking mindset; self-motivated team player.
• High-level presentation and reporting skills with strong attention to quality.
• Market awareness and a keen sense of competitive positioning.

Added Advantage

• Postgraduate qualification (MBA, MBL, or Honours).
• Experience in program and project management.
• Understanding of branding principles and prior incentive management experience.