Channel and Product Analyst

SUMMARY:
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POSITION INFO:

REQUIREMENTS

• Affirmative Action South African citizen
• National Diploma/ Bachelor’s Degree in Marketing, Sales, Business Management, Data Management/ Science, Commerce, Engineering, IT or related field
• 3 years’ minimum experience in a sales, marketing or after-sales environment

ESSENTIAL SKILLS

• Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is essential
• Analytical, critical thinking, and conceptualization skills, along with data analysis to derive insights, meaning, and themes
• Tactical and long-term planning capabilities
• Exposure and good knowledge of OEM/ importer and/ or dealer after-sales operations is desired
• Campaigns, promotions management
• Communication (verbal and written) and interpersonal skills
• Design thinking skills, self-starter and team player
• Above-average presentation skills and a quality-focused approach
• Sound understanding of the market and competitive environment

ADDED ADVANTAGE 

• A postgraduate qualification (i.e. MBA/ MBL/ Honours)
• Program and project management experience would serve as a distinct advantage
• Understanding of branding principles and incentive management experience

RESPONSIBILITIES

• Responsible for developing business cases for genuine parts campaigns and promotions, and obtaining approval from after-sales management and finance controlling
• Measuring and tracking the effectiveness of these campaigns and promotions through monitoring overall genuine parts sales, individual homogenous parts groups (HPGs) and part number sales performance, and customer loyalty
• Work on and provide support on strategic projects within the after-sales business unit
• Provide support to the own workshop and over-the-counter channels projects in after-sales
• Formulate and implement marketing activities for slow to medium genuine parts to increase sales and reduce obsolescence, in collaboration with the after-sales marketing consultant
• Develop marketing briefs for campaigns and promotions in collaboration with the after-sales marketing consultant
• Draft and issue dealer bulletins for campaigns and promotions
• Track dealer performance, including the coordination of dealer genuine parts incentive programs (target setting, payouts) to increase turnover and ensure alignment with volume and market share objectives
• Support the field force team by providing data on HPGs, dealers' parts wholesale purchases, and retail performance to help steer dealer performance
• Benchmark group genuine parts against competitors to identify new opportunities and looming threats
• Assist dealers with queries regarding campaigns, promotions, and incentive programs while maintaining parts performance reporting
• Conduct independent after-market (IAMs) parts pricing research and develop strategic product plans to ensure competitiveness and to meet customer needs