Communication Specialist Social Media – Medical Scheme - Pretoria

Location: Pretoria, South Africa
Salary: will discuss
Recruiter: Growthlink Consulting
Job Ref: CSSM 71020
Summary: Communication Specialist Social Media – Medical Scheme - Pretoria



Job Description

Communication Specialist Social Media – Medical Scheme - Pretoria



The Communication Specialist Social Media will report directly to the Senior Manager: Marketing and Communication and forms part of the Member Service and Experience Division. The position is based at Head Office in Pretoria.



Key Performance Areas (KPAs):

ü  Research and identify new media platforms to be utilised for members and other stakeholders

ü  Develop and maintain a Social Media strategy for the Scheme

ü  Establish Scheme processes and structures to develop content for, receive and respond timeously to member and stakeholder enquiries raised on social media platforms

ü  Attend to member queries related to enrolment and membership, tax certificates, benefit confirmations and engaging with prospective members on new media channels (Not exhaustive list)

ü  Identify, respond and forward member and stakeholder complaints as per existing processes

ü  Manage the response rate and turnaround times and effective response to member queries, complaints, compliments and comments on social media platforms

ü  Develop content, design and package material for distribution on social media platforms

ü  Ensure that all member communications on social media platforms are aligned to the Scheme’s strategic plan, objectives and policies

ü  Manage the application of the Corporate Identity (CI) manual and style guide on all social media platforms

ü  Ensure that all communication material is accurate, factual and appropriately communicated.

ü  Develop a monthly report on social media presence and activity by the Scheme

ü  Develop monthly and quarterly progress reports against strategic, operational and project plans

ü  Manage the inclusion of member suggestions on social media platforms into the new year’s benefit design process

ü  Develop divisional project information sheets and progress reports

ü  Conduct an annual assessment of the effectiveness of social media in meeting strategic targets and implement enhancements

ü  Integrate social media variables into the member and provider satisfaction survey

ü  Assist and participate in all divisional activities

ü  Ensure compliance with the Consumer Protection Act, Protection of Personal Information Act and other statutory requirements

ü  Take action points at the Monthly meeting with SPNs

ü  Continuously identify, assess, communicate and where applicable mitigate risks that may affect the MSE Division and its operational performance

ü  Monitor the implementation of all operational and project plans and inform the Senior Manager of any challenges and risks timeously




ü  Appropriate degree in Communication, PR, Digital Media, Marketing or equivalent NQF 7 qualification

ü  At least 3 years communications/marketing or public relations experience

ü  Qualification and/or experience in managing Social Media channels and internal/corporate communications will serve as an advantage

ü  Communication skills

ü  Writing, proofreading and editing skills

ü  Computer literacy skills

ü  Information management skills

ü  Planning and organizational skills

ü  Knowledge of medical schemes industry preferable



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