Communications Manager (6 Months Contract)

 

Recruiter:

PC Staffing Solutions

Job Ref:

PC502

Date posted:

Tuesday, October 4, 2022

Location:

Johannesburg, South Africa

Salary:

R934,934.00


JOB SUMMARY:
Communications Manager (6 Months Contract)

JOB DESCRIPTION:

PURPOSE OF THE JOB: To lead, direct and manage the internal and external communication requirements for the organisation by implementing effective methodologies, frameworks, policies, procedures and systems to manage communication operations.

Destination Communication & Media Relations:

  • Develop and implement an annual destination communications and media relations plan.
  • Plan and conduct new research-based advertising strategies for current and subsequent years that will increase leisure and business travel market share.
  • Conduct research and trend analysis on effective tourism promotion.
  • Build and nurture relationships with journalists, media production companies, partners, stakeholders and external agencies, including proactively creating and managing media lists.
  • Support and manage the implementation of safety perception and awareness programmes.
  • Devise, write and issue press releases and features to the South African and international media to obtain editorial coverage.
  • Responsible for collating, evaluating and reporting on media relations activity outputs.

Corporate PR and Communications:

  • Develop an internal corporate communication strategy and plan which supports organisation’s strategic objectives.
  • Develop and execute effective marketing communication programmes and campaigns.
  • Monitor, track and report on post campaign performance and media coverage.
  • Manage the reputation of organisation by driving awareness of the role of the Authority and its vision.
  • Responsible for crisis communication and coordination, including the development of crisis communication protocols.
  • Initiate, write, edit and distribute news announcements, features, and media statements.
  • Organise various media channels and make use of affordable and effective media strategies, including paid media to promote tourism in Gauteng.
  • Coordinate targeted interventions such as the visiting journalist programme etc.
  • Development and management of internal communications tools including revamping of the organasation''s intranet.
  • Ensure an integrated approach to internal stakeholder communication management.
  • Conduct internal handling of media training.
  • Serve as the editor of all organsation''s external and internal publications.

Develop and Implement Content and Campaign Landing:

  • Manage all companie''s communication with the tourism industry, including the website, social media channels and newsletters.
  • Establish the Media Content Hub to provide a broad range of information on upcoming events, new products and the latest news from Gauteng Tourism, destination Gauteng as well as access to the image library & other assets.
  • Develop relationships with national, international and regional tourism-based publications and writers, tour operators and travel agents.
  • Prepare and release press kits to media and build campaigns and stories for unique selling points.
  • Implement a global media relations programme.
  • Manage and produce the organisation''s destination newsletter.

Minimum Qualification Requirements:

  • Appropriate 3 – year degree or equivalent level of qualification in a relevant discipline such as Communications, Journalism, Media Studies).
  • A Relevant post graduate qualification in Journalism, Public Relations and Communications plus a recognised management/ leadership qualification will be advantageous.

Related Minimum Experience:

  • Minimum of eight (8) years’ experience in a similar role
  • Proven track record in managing a marketing and communications function in a destination marketing organisation
  • Experience in developing and implementing destination communication and marketing strategies
  • Experience in designing and composing publications
  • Experience working in a multidisciplinary environment with partners from the public and private sectors
  • Experience of developing and maintaining contacts with a wide range of local, regional and national media to promote good news stories
  • Experience in managing a small team, advertising and creative agencies
  • Experience in managing and reporting on financial budgets

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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