Content Creator - Digital Marketing and Social Media

SUMMARY:
Content Creator - Digital Marketing and Social Media

POSITION INFO:

Content Creator – Digital marketing and Social Media

Develop and maintain high-quality world-class, engaging content across all digital channels.

Possess a sharp eye for detail and a solid understanding of print processes and production.

Produce versatile content (static, video, motion graphics, animation, etc.) aligned with brand CI across various properties — especially where no in-house content creators are available.

Thrive under pressure, managing multiple deadlines with strong time management and multitasking skills.

Have a solid understanding of digital marketing fundamentals, content strategy, and social media standards and guidelines.

Key Responsibilities:

Design branded content and advertising that brings concepts to life from brief to final execution.

Ability to work with and adapt to emerging AI platforms and tools for design, content creation, and workflow optimization. Candidates should demonstrate a willingness to explore AI integration as part of the creative process.

Translate static creatives into dynamic, high-quality animations and motion graphics.

Prepare print-ready designs, including formatting, resizing, and image adjustments while ensuring brand and colour consistency.

Collaborate with vendors to ensure colour accuracy and production quality in printed materials.

Create content for various formats including POS, OOH, social media, videos, GIFs, memes, and more, always adhering to brand guidelines and industry best practices.

Ensure all creative output complies with group or property CI, gaming regulations, social media policies, promotional rules, the Consumer Protection Act, and other applicable legislation.

Contribute to the execution of group and property campaigns, including:

Group-wide campaigns and special event creative.

Social media content for platforms such as Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Google Ads, and the company website.

Work collaboratively with the Digital Brand Manager and other Content Creators to ensure brand consistency.

Support properties by extending core concepts and visuals to various internal and external marketing collateral.

Essential pre-requisites:

Matric (NQF 4), good verbal and written skills in English, numeracy skills (all NQF 4)

Minimum 4 years’ experience in a similar content creation or graphic design role.

Advanced skills in animation and video editing using Adobe After Effects, Premiere Pro and familiar 3D and animation software (preferred).

Familiarity with Microsoft Office.

Sound understanding of digital marketing, content trends, and social media platform standards and guidelines. A creative mind set, proactive attitude, and commitment to meeting deadlines.