Dealer Principal

Recruiter:

Sydsen

Job Ref:

PTA001062/NB

Date posted:

Monday, June 8, 2026

Location:

Pretoria, South Africa

SUMMARY:
Dealer Principal | Premium Automotive Brand | Menlyn, Gauteng

POSITION INFO:
An exciting opportunity has become available for an experienced Dealer Principal to join a well-established premium automotive brand based in Menlyn.

The successful candidate will be responsible for the overall leadership, strategic direction, and profitability of the dealership, ensuring the achievement of sales, aftersales, customer satisfaction, and operational performance targets. This role requires a commercially astute leader with a proven ability to drive business growth, build high-performing teams, and maintain exceptional customer experience standards.

Key Responsibilities:
Lead and manage all dealership departments, including New Vehicle Sales, Pre-Owned Vehicle Sales, Aftersales, Parts, Finance & Insurance, and Administration.
Drive dealership profitability through effective sales strategies, operational efficiencies, and sound financial management.
Ensure compliance with OEM standards, policies, and performance requirements.
Develop and implement business plans to achieve sales and market share objectives.
Monitor financial performance, budgets, forecasting, and departmental KPIs.
Build, coach, and motivate management and operational teams to achieve business goals.
Maintain exceptional customer satisfaction and customer retention standards.
Foster strong relationships with OEM representatives, customers, suppliers, and key stakeholders.
Identify opportunities for growth and continuously improve dealership performance.

Minimum Requirements:
Minimum 5 years' experience as a Dealer Principal within the automotive industry.
Proven track record of achieving sales, profitability, and operational targets.
Strong leadership, people management, and coaching abilities.
Sound understanding of dealership financials, budgeting, forecasting, and reporting.
Experience working within a premium automotive brand environment will be advantageous.
Strong customer-centric approach with excellent communication and relationship-building skills.
This is an outstanding opportunity for a results-driven automotive leader who is passionate about delivering excellence and driving sustainable business growth within a premium dealership environment.

Location: Menlyn, Gauteng

Interested candidates are invited to submit their CVs for consideration to .

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