Dealer Principal

Recruiter:

The Talent Room

Job Ref:

Tal000415/DT

Date posted:

Tuesday, June 9, 2026

Location:

Pretoria, South Africa

Salary:

R100000 Monthly

SUMMARY:
Our client, a well-established premium automotive dealership in Pretoria, is seeking an experienced Dealer Principal to lead all dealership operations. The successful candidate will be responsible for driving profitability, achieving manufacturer standards, ensuring exceptional customer satisfaction, and leading high-performing sales, service, parts, and administrative teams.

POSITION INFO:
Description:

Oversee the overall performance and profitability of the dealership.
Develop and implement business strategies to achieve sales and operational targets.
Ensure compliance with manufacturer standards, policies, and operational requirements.
Monitor dealership performance through KPI analysis and reporting.
Drive new and used vehicle sales performance.
Ensure achievement of monthly, quarterly, and annual sales objectives.
Manage dealership budgets, forecasts, and financial performance.
Analyse financial reports and implement corrective actions where required.
Conduct performance reviews and succession planning.
Ensure compliance with labour legislation and company policies.

Requirements:

Minimum 8–10 years' automotive dealership management experience.
Proven experience as a Dealer Principal, General Manager, or Senior Dealership Executive.
Experience within premium automotive brands such as BMW, Mercedes-Benz, Audi, Volvo, Lexus, Jaguar Land Rover, Porsche, or similar will be considered.
Strong understanding of dealership financial management and profitability.
Demonstrated success in achieving sales and operational targets.
Excellent leadership, communication, and stakeholder management skills.
Valid driver's licence.
Computer literate with experience using dealership management systems and manufacturer reporting platforms.

Please note only candidates that meet the minimum requirements will be considered.

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