Digital Marketing Specialist

SUMMARY:
Are you a digital marketing professional ready to lead dynamic, results-driven campaigns across international markets? We’re seeking a Digital Marketing Specialist to join a fast-growing team in Pretoria. This role is perfect for a skilled candidate with a passion for performance marketing, digital platforms, and data-driven strategy.

POSITION INFO:
About the Role:
As the Digital Marketing Specialist, you will take the lead on planning, implementing, and optimizing digital campaigns across platforms such as Google, Facebook, YouTube, and third-party remarketing channels. You will work closely with internal marketing teams and external agencies to align creative strategies, drive performance, and support both retail and e-commerce initiatives.
You’ll also play a key role in analyzing campaign results, refining digital tactics, supporting strategic decisions, and managing the day-to-day administration of digital marketing efforts.

Minimum Requirements:

• BCom in Marketing Management or a related Commerce degree
• At least 5 years’ experience in a similar role
• Proven experience in B2C marketing and international markets
• Hands-on experience in managing campaigns across platforms such as Google Ads, Facebook Ads, YouTube, and e-commerce channels
• Proficient in GA4, Google Tag Manager (advantageous), and digital performance reporting
• Experience with marketing automation tools (e.g., Marketing Cloud Intelligence
• Strong understanding of digital KPIs, target audiences, and conversion tracking
• Familiarity with TV streaming platforms and e-commerce journey optimization (desirable)
• Excellent communication and analytical skills

• Digital Campaign Management
  • Lead campaign strategy, creation, and implementation across multiple platforms
  • Manage creative and copy briefs for all digital campaigns and new platforms
  • Collaborate with agencies and platform experts to refine targeting and improve campaign outcomes
  • Monitor, report, and optimize campaigns regularly based on performance insights
• E-commerce Support
  • Support seamless customer journeys across owned platforms
  • Work with internal teams to improve website conversion rates through digital strategies
• Data Analysis & Reporting
  • Create monthly performance reports and assist with dashboard development
  • Ensure accurate conversion tracking and collaborate with BI teams for continuous optimization
• Strategic Input
  • Contribute to marketing strategy through market, competitor, and performance insights
  • Perform regular competitor analyses and stay updated on industry trends
  • Support strategic business projects and digital expansion opportunities
• General Administration
  • Maintain digital marketing documentation and ad account organization
  • Assist the marketing team with general administrative tasks