SUMMARY:
Are you a digital marketing professional ready to lead dynamic, results-driven campaigns across international markets? We’re seeking a Digital Marketing Specialist to join a fast-growing team in Pretoria. This role is perfect for a skilled candidate with a passion for performance marketing, digital platforms, and data-driven strategy.
POSITION INFO:
About the Role:
As the Digital Marketing Specialist, you will take the lead on planning, implementing, and optimizing digital campaigns across platforms such as Google, Facebook, YouTube, and third-party remarketing channels. You will work closely with internal marketing teams and external agencies to align creative strategies, drive performance, and support both retail and e-commerce initiatives.
You’ll also play a key role in analyzing campaign results, refining digital tactics, supporting strategic decisions, and managing the day-to-day administration of digital marketing efforts.
Minimum Requirements:
- BCom in Marketing Management or a related Commerce degree
- At least 5 years’ experience in a similar role
- Proven experience in B2C marketing and international markets
- Hands-on experience in managing campaigns across platforms such as Google Ads, Facebook Ads, YouTube, and e-commerce channels
- Proficient in GA4, Google Tag Manager (advantageous), and digital performance reporting
- Experience with marketing automation tools (e.g., Marketing Cloud Intelligence
- Strong understanding of digital KPIs, target audiences, and conversion tracking
- Familiarity with TV streaming platforms and e-commerce journey optimization (desirable)
- Excellent communication and analytical skills
Key Responsibilities:- Digital Campaign Management
- Lead campaign strategy, creation, and implementation across multiple platforms
- Manage creative and copy briefs for all digital campaigns and new platforms
- Collaborate with agencies and platform experts to refine targeting and improve campaign outcomes
- Monitor, report, and optimize campaigns regularly based on performance insights
- E-commerce Support
- Support seamless customer journeys across owned platforms
- Work with internal teams to improve website conversion rates through digital strategies
- Data Analysis & Reporting
- Create monthly performance reports and assist with dashboard development
- Ensure accurate conversion tracking and collaborate with BI teams for continuous optimization
- Strategic Input
- Contribute to marketing strategy through market, competitor, and performance insights
- Perform regular competitor analyses and stay updated on industry trends
- Support strategic business projects and digital expansion opportunities
- General Administration
- Maintain digital marketing documentation and ad account organization
- Assist the marketing team with general administrative tasks
Please apply directly by clicking the apply button or visiting for more exciting opportunities.
If you have not received a response within one week, please consider your application unsuccessful. Your CV will be kept on file for any further suitable positions.
