Digital Marketing Specialist

SUMMARY:
Are you a digital native with a passion for performance-driven marketing?
Can you take ownership of the job and drive traffic to their website and manage the B2C e-commerce website to increase deals?
Do you love creating campaigns that don’t just look good - but deliver results?
Can you help grow through smart strategies, powerful content, and data-led decisions?
Can you develop and execute marketing strategies across multiple digital channels?

Then our client, a market frontrunner with over 50 years of being one of Africa's leading suppliers in their industry, delivering quality products and services across the continent, is looking for you!

POSITION INFO:
Purpose of the Role:

• Develop and execute marketing strategies across multiple digital channels, from paid adverts to SEO, social media, email marketing, and beyond.
• Collaborate with Designers, Content Creators, and Sales teams to deliver cohesive, high-impact campaigns that drive awareness, traffic, and conversions.

• Degree in Marketing, Communications, or a related field.
• Minimum 2+ years hands-on experience in Digital Marketing.
• Strong skills in SEO, SEM, social media, email marketing, and Google Ads.
• Solid understanding of content marketing and performance metrics.
• Experience using analytics platforms and digital marketing tools.
• Creative thinker with a strategic mindset and excellent communication skills.
• Proactive, self-motivated, and a team player.

• Strategy & Planning:
  • Build and execute digital marketing strategies.
  • Cover all key areas: SEO, SEM, paid advertising, email, and social media and websites.
• Campaign Management:
  • Manage and optimise multi-channel campaigns from start to finish.
• Content Creation:
  • Write and edit digital content.
• SEO & SEM:
  • Improve website ranking through SEO best practices.
  • Plan and manage Google Ads and other paid campaigns.
• Social Media & Community:
  • Schedule content, grow engagement, and manage social media paid advertising.
• Email Marketing:
  • Build targeted email campaigns, segment lists, and track performance.
• Analytics & Reporting:
  • Monitor KPIs using platforms like Google Analytics and generate reports.
• Market Research:
  • Stay on top of industry trends, competitors, and emerging opportunities.
• Collaboration:
  • Work cross-functionally with creatives, Developers, and sales to align messaging and goals.
• Website & Digital Assets:
  • Maintain and update the company’s website and digital touchpoints.
  • Work on product enrichment by analysing and requesting product images, as well as online information repository.