Digital Search and Conervsion Rate Optimisation Specialist

Location: Johannesburg, South Africa
Salary: Market Related Salary plus Performace Based Bonus
Recruiter: Paton Personnel
Job Ref: DSS 1
Summary: Are you passionate about SEO and Google Analytics? Do you desire to work for a game changing brand that is constantly at the cutting edge of new things! If you answered yes, then this opportunity could be for you!



Job Description

Sought after for this role within the in-house digital agency team is a SEO and Conversion Rate Optimisation Specialist Guru with experience in SEO, SEM, conversion rate optimisation, Google Analytics, Search Console, Moz, as well as A/B testing tools. A Degree/Diploma or SETA equivalent qualification is a must have, coupled with Google Ads certification and knowledge of HTML, CSS and JavaScript code.

Weekly, monthly and annual tracking and reporting on search engine rankings and overall performance

Performing ongoing keyword research including discovery and expansion of keyword opportunities

Conduct market research and competitor analysis on a montly basis

Develop and implement strategies, both content and technology related, to improve search rank and Google as quality score 

Develop and exeute an A/B testing plan to optimise conversion on the site and the app


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