Head of Organic Marketing

SUMMARY:
The Head of Organic Marketing will be responsible for leading and executing a comprehensive organic marketing strategy to drive brand awareness, audience engagement, and lead generation. This role will focus on SEO, content marketing, social media, and community engagement to enhance the company’s digital presence and long-term growth. The ideal candidate is a strategic thinker with deep expertise in organic growth tactics, data-driven decision-making, and team leadership.

POSITION INFO:

• Develop and execute a robust organic marketing strategy to drive traffic, engagement, and conversions.
• Oversee the SEO strategy, ensuring best practices are implemented across all digital properties.
• Lead content marketing initiatives, including blogs, whitepapers, case studies, and thought leadership content.
• Manage and grow the company’s presence across social media platforms through organic strategies.
• Develop community engagement strategies to foster relationships with customers, influencers, and brand advocates.
• Analyze organic marketing performance metrics and leverage data to optimize strategy and execution.
• Collaborate with cross-functional teams including paid marketing, product, and sales to align messaging and campaigns.
• Stay updated on industry trends and algorithm changes to ensure the company remains ahead in organic search rankings.
• Lead and mentor a team of SEO, content, and social media specialists to achieve business objectives.

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in organic marketing, SEO, content marketing, and social media strategy.
• Proven track record of driving organic traffic and engagement growth in a competitive market.
• Expertise in SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, etc.) and content management systems.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent leadership and team management abilities.
• Exceptional written and verbal communication skills.
• Experience with influencer marketing and community management is a plus.
• Ability to thrive in a fast-paced, results-driven environment.
• Deep understanding of digital marketing tools and strategies necessary to engage a global audience.
• Innovative and entrepreneurial mindset, with a strong drive to grow a business in a competitive market.