Jnr Marketing Manager

SUMMARY:
Our client a highly reputable real estate agency located in the heart of De Waterkant, Cape Town. Renowned for their industry expertise, professional integrity, and commitment to client excellence is expanding their leadership team with a dynamic Jnr Marketing Manager to drive their brand forward.

POSITION INFO:
Position: Jnr Marketing Manager

Location: Waterkant, Cape Town

Reports to: Director

Job Overview:

As the Jnr Marketing Manager, you will be responsible for developing and executing innovative, results-driven marketing strategies to elevate brand presence, generate high-quality leads, and support sales performance. This role requires a hands-on marketing expert who thrives in a dynamic real estate environment and brings a blend of strategic thinking, creativity, digital savvy, and team leadership.

Minimum Qualification Criteria:

• Bachelor's Degree in Marketing, Real Estate, Communications, or related field.
• Minimum of 5 years' experience in marketing, preferably in the real estate industry.
• At least 2 years' experience leading cross-functional teams.
• Strong understanding of the housing market and consumer behavior.
• Proven campaign and project management experience.
• Proficiency in digital marketing tools (SEO, PPC, social, email, Google Analytics, etc.).
• CRM and CMS proficiency.
• Familiarity with industry compliance regulations (PPRA & FIC).

• Exceptional communication and storytelling ability – written and verbal.
• Strong analytical skills with data-driven decision-making capabilities.
• Proficient in Microsoft Office; Adobe Creative Suite is advantageous.
• Creative thinker with strong organizational and time management skills.
• High level of professionalism and emotional intelligence.
• Bilingual in English and Afrikaans advantageous.

• Design and implement comprehensive marketing strategies aligned with business objectives.
• Develop and manage marketing budgets, ensuring strong ROI and cost control.
• Present regular performance and progress reports to management.

• Lead 360-degree marketing campaigns across digital, print, and experiential channels.
• Oversee the creation of marketing collateral (brochures, adverts, websites, video, etc.).
• Monitor campaign performance and make data-led optimizations.

• Ensure brand consistency across all platforms and materials.
• Shape brand narratives that effectively communicate our unique value propositions.
• Collaborate with content creators, designers, and copywriters to produce compelling content.

• Partner with the sales team to drive qualified leads and support property sales.
• Develop and maintain tools that empower the sales process (pitch decks, templates, etc.).
• Coordinate promotional events, property viewings, and open houses.

• Lead digital initiatives including SEO, paid ads, email marketing, and social media.
• Oversee company website performance, ensuring properties and agents are well showcased.
• Track digital marketing KPIs using tools like Google Analytics and provide insights.

• Work closely with internal departments, agents, and leadership to support campaign roll-outs.
• Build strong relationships with media houses, agencies, and strategic partners for brand amplification.

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