Marketing Analyst

SUMMARY:
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POSITION INFO:

Marketing Analyst – Sandton

Are you a data-savvy marketer with a sharp eye for trends and a passion for performance-driven campaigns?

The Employer is seeking a dynamic and commercially minded Marketing Analyst to join their team in Sandton. This role is perfect for someone who thrives on turning insights into action, collaborating across teams, and driving measurable results in the after-sales environment.

What You’ll Do:

• Conceptualize and execute strategic after-sales campaigns to boost Dealer Throughput and Genuine Parts sales.

• Develop compelling business cases and marketing briefs for campaigns and present them to key stakeholders.

• Conduct market research, HPG analysis, and dealer performance tracking to inform promotional strategy.

• Engage with Dealers regularly to gather insights, manage queries, and support field teams with campaign data and tools.

• Coordinate the parts incentive program, Dealer workshops, and initiatives aimed at improving customer loyalty and retention.

• Support strategic projects, special promotions (like Bulk Deals or Save a Car), and cross-channel activities within after-sales.

What You’ll Bring:

• A Diploma or Bachelor's degree in Marketing, Sales, Commerce, Data Management/Science, Engineering, or a related field.

• At least 3 years of experience in Sales, After-Sales, Dealer Operations, or Campaign/Promotions Management.

• Advanced skills in MS Office (especially Excel and PowerPoint) and proficiency with data tools like Power BI, Tableau, Python, or Google Analytics.

• Strong conceptual, analytical, and communication skills, with the ability to think creatively and critically under pressure.

• A self-starter attitude with strong teamwork, planning, and results-orientation.

Bonus Points If You Have:

• A postgraduate qualification (MBA, MBL, or Honours).

• Experience with incentive management and deep knowledge of OEM/Importer or Dealer After Sales operations.

• Exposure to branding, pricing, parts interpretation, and customer retention strategies.

This is your chance to be part of a results-driven team that values innovation, collaboration, and customer loyalty.