Marketing Manager (Digital & Events)

SUMMARY:
A dynamic and results-driven Marketing Manager is sought to lead integrated digital and event marketing initiatives across South Africa. This role focuses on building brand awareness, generating leads, and delivering impactful campaigns both online and through in-person experiences.

POSITION INFO:
Key Responsibilities:
Marketing Strategy & Planning

• Develop and implement annual marketing strategies aligned with business goals.
• Monitor market trends and competitor activity to guide positioning.
• Manage marketing budgets and measure campaign ROI.

• Lead digital campaigns across social media, email, paid media, and web.
• Manage digital presence including SEO/SEM, website, and Google Ads.
• Oversee content development for South African audiences.
• Use tools like Google Analytics, Meta Suite, and CRM platforms (e.g., HubSpot, Salesforce) to track performance.
• Collaborate with teams and agencies to boost engagement.

• Plan and execute events such as product launches, conferences, and activations.
• Manage venues, vendors, logistics, and budgets.
• Align event strategies with business development goals.
• Conduct post-event analysis and reporting.

• Maintain consistent brand messaging.
• Support PR and media relations.
• Develop tailored marketing collateral.

• Bachelor’s degree in Marketing, Communications, or related field.
• 5–7 years in marketing with strong digital and events experience.
• Proven record in integrated campaign execution.
• Knowledge of the South African market and digital platforms.
• Event management experience and local supplier knowledge.
• Strong communication, project management, and analytical skills.
• Willingness to travel for events.

• B2B experience.
• Familiarity with POPIA.
• Creative problem-solving and cross-functional collaboration skills.