Marketing Manager: Segment Mining & Engineering Solutions

The Segment Manager for Mining & Product Manager for Engineering Solutions:

• Responsible for the local rollout of the Mining Segment and Engineering Solutions portfolio and the professional in depth application support of Sales & Service.
• Responsible for Net Sales and Global Gross Profit (GGP) of the assigned Engineering Solutions and Self Rescuer portfolio in South Africa.
• Contribute to the growth of the complete Mining Segment Portfolio in SA

Tasks and Responsibilities

Develop and implement local marketing mix strategy for the relevant Segments in accordance with Regional and Local strategy:

• Responsible for internal training on new products and services, update existing products
• Derive a local marketing strategy for the product application in alignment with the local communications & sales strategy.
• Design the product positioning for the key markets in the country, including stakeholder management approach (considering global concepts) for the market segment, and drive implementation on all levels to support the business plan of the country.
• Drive business and competitive intelligence with regards to the area of responsibility for the country within the global guidelines and process for business and competitive intelligence.
• Country representative for international meetings
• Update market, competitors’ information and local customer ideas
• Communicates new developments internally (product and market)
• Initiate, conduct and evaluate marketing activities
• Provides sales support (i.e. product presentation, demo activity, local adaption/creation of selling tools, etc)
• Development of strategies based on global strategy and business plan at marketing level and agreement with the business manager
• Co-management and handling of opinion leaders
• Coordinates local approval with regulatory affairs
• Manages and prioritizes the Demo activity in general, demo units ordering inclusive, and generate reports based on demo feedback
• Analyze sales funnel with reference to modality, discuss with Sales Manager specific actions to improve sales and identify root-causes in cases of underperformance
• Product positioning with sales force
• Monitoring sales force regularly on strategy implementation
• Commercial tasks
• Budget responsibility for demo-devices and demo costs

Actively support Sales & Service to drive local Net Sales and Global Gross Profit (GGP) of the Relevant Portfolios

• Support Sales & Service regarding Product aspects
• Define local counteractions to mitigate business risks
• Identify and drive local marketing mix measures to ensure performance according to plan. Set priorities for action; implement and follow up on actions taken
• Drive exploitation of full potential within the market segment across all relevant applications in cooperation with local sales
• Support field corrective actions.
• Assist with tenders relevant topics and specifications

Provide input for the Global Strategy:

• Ensure aligned & consolidated local input in the global Segment Mining and Engineering Solutions in collaboration with the relevant Regional Marketing Managers
• Actively support the Country Marketing Manager in defining new products and corresponding service solutions as well as phase out of products in close cooperation with Sales, Service and Operations
• Define requirements for and participate in customer perception research activities.
• Play an active role in the Market Segment Teams and Participate in Global Product and Solution Committee
• Identifying relevant market trends and new business opportunities for future growth

Operational Marketing and Sales & Service support for Segment Mining & Engineering Solutions portfolios:

• Actively manage the local Launch in close cooperation with the other Marketing functions, Sales & Service and Operations locally as well as the C& SM Manager in the development and execution of the local marketing plans.
• Responsible for your allocated portfolio management
• Provide application and technical product support to the local Sales and Service organizations
• Design and execution of regular sales application trainings

Compliance

• Ensure compliance with the Principles of Business and Code of Conduct in the Group as well as local laws and regulations
• Ensure compliance with occupational safety and health laws and other applicable regulations

Communications and Brand

• Support Brand recognition at the country level
• Arrange hand-over of devices / solutions and application training (optional, dependent on regulatory requirements)

Regulatory Affairs and Quality

• Ensure compliance with corporate quality and environmental policies
• Prepare, implement and monitor effective processes that provide the evidence of compliance with relevant directives, standards, technical, legal, industry or trade requirements
• Ensure the effective day to day quality management of processes within, business, regulatory, testing, customer relations, service and logistic departments

Position Requirements

Education

• University degree in engineering (mechanical engineering/ electrical engineering; pneumatics / mechanics / electrical), economics or Business Management; (not essential)

Related Experience

• Minimum of 3 years work experience in Product Management in a similar environment
• Engineering experience advantageous.
• Experience in the field of breathing gas supply solutions, sheltering solutions, breathing gas storage and supply systems and their auxiliary systems
• Knowledge of large projects and their life cycle.

Skills, Special Competencies, or Certifications

• Methodologies: Project management
• Expertise: Engineered customer projects
• Capabilities: Result oriented, planning and organizing, communication, decision making
• Strong Analytical thinking
• Strong in designing profitable business plans for related application
• Computer skills: MS Office
• Ability to manage conflicts
• Ability to work in a team
• Excellent Presentation skills
• Ability to communicate in Business English
• Excellent organizational skills
• Ability to prioritize
• Manage diversity