Marketing Officer

 

Recruiter:

H&S Labour Brokers

Job Ref:

2817392375

Date posted:

Thursday, August 4, 2022

Location:

Johannesburg, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

This position is responsible for supporting and implementing the marketing, brand and communications strategy by developing and executing below the line and above the line marketing campaigns. The custodian acts as “brand guardian”, enhancing brand visibility, recognition, trust and maintaining brand integrity and a clear brand narrative

YOUR KEY RESPONSIBILITIES INCLUDE:

Brand Management

  • Work with Human Resources to develop and implement programs to educate, engage and motivate employees to deliver on the brand.
  • Execute new service and product launches.
  • Working closely with the CMO for a consistent brand message and corporate narrative.
  • Working closely with sales teams and agent network on sourcing and leveraging advertising and promotional opportunities in line with business objectives.
  • Lead the annual brand audit and reporting regularly on brand sentiment in your market and within key audiences.
  • Guardian of the brand – managing supplier and partner relationships where use of the Group or any sub-brand, logo or company name are used.
  • Manage creative asset development and delivery across multiple channels.

PR & Event planning

  • Work with Customer Care Centre to address customer service problems
  • Publishing of all Company publications (print and digital)
  • Drafts Speeches and coordinating interviews for senior management for events
  • Work with Content Manager to Writing: Social Media Content Copy, Multi-Media Copy, Internal and External documents, Speeches, newsletters, agency briefs, Custodian of the Stakeholder Mapping & Classification Process.
  • Media Tracking (online and print)
  • Build relationships with media outlets.
  • Managing all internal and external events.

Campaign Management

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Recommend marketing and advertising requirements for all products in the portfolio relevant to your market.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Call for and receive big-data from the BD Team
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices provided by the market analysts to build successful strategies.
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

QUALIFICATIONS, MINIMUM REQUIREMENTS AND EXPERIENCE

  • A degree in marketing or communications, IMM qualification a plus, Digital Marketing Qualification a plus.
  • Proven experience developing marketing plans and campaigns with a financial services, FMCG or telecoms business.
  • Experience with marketing automation and CRM tools
  • 5 years experience

Should you meet the above requirements, please upload your CV to our website [CVS VIA EMAIL WILL NOT BE CONSIDERED]

All suitably qualified candidates are encouraged to apply and will be considered. Our client applies the principles of employment equity as per National legislation and policy guidelines and will consider designated groups in line with these requirements.

Candidates will be required to go through a background and vetting process. The full job spec will be shared with short-listed candidates

Should you not hear from us within 2 weeks, please consider your application unsuccessful.

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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