National Brand Manager

Location: Johannesburg, South Africa
Salary: Negotiable
Recruiter: Prostaff Holdings
Job Ref: PS008460/KP
Summary: A well-established FMCG manufacturing company requires the above to develop and implement marketing programmes for the company’s brands to drive growth and profit.

 

 

Job Description

Minimum requirements for the role:

  • Bachelor’s Degree in Marketing Management or related is essential.
  • Previous experience in Marketing, Sales or Category Management, Advertising, Promotions, Activation, Digital and Media is essential.
  • Previous experience in Trade Marketing is essential.
  • Must be able to read and analyse financials and business performance.

The successful candidate will be responsible for:

  • Managing the brand positioning within the company’s marketing strategy. 
  • Overseeing and implementing programmes which will include collaboration with respective Regional Marketing Managers.
  • Managing and developing strategies that will deliver the annual sales, profit and marketing objectives for the portfolio across short, medium- and long-term phases.
  • Overseeing and developing detailed plans for all new and existing brands which will ensure the achievement of strategic objectives.
  • Overseeing the monthly management of the advertising, promotions and sponsorship budget in conjunction with the Chief Marketing Officer. 
  • Monitoring, analysing and evaluating marketplace developments.
  • Managing the staff and identifying their training and development needs via the performance appraisal process.

Salary package, including benefits, are negotiable depending on experience gained.

 

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