• Market research, gap analysis, identifying business opportunities, product feasibility studies and outcomes to ensure brand profitability
• Thorough knowledge and management of pricing of product portfolio
• Marketing, Inventory management, forecasting and interaction with the manufacturing and supply functions.
• Coordination of a key- digital projects for the portfolio and business.
• Develop and implement marketing strategies and operational plans for the brands
• Attend appropriate congresses
• Travel nationally on a quarterly basis to maintain relationships with key customers
• Responsible for key marketing programs and deliverables by utilizing internal resources as well as external agencies to ensure full communication and success of marketing plans
• Lead the customer planning process and marketing plan for HIV/ARV 

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