Product Analyst

SUMMARY:
New role is available for a Product Analyst for our client in the Automotive Industry based in Sandton.

POSITION INFO:
Brief Role Description
Conceptualization, development and implementation of after sales campaigns and promotions to improve Dealer Throughput and ensure achievement of Genuine Parts Sales objectives.

Development of business cases for proposed campaigns and promotions and presenting them for approval to after sales management and Finance Controlling. Provide support to Own Workshop and Over the Counter channels projects within ONE. After Sales.

Conduct analysis and do market research as and when required by business. Provide support to Strategic Projects within ONE. After Sales business unit

Possible Tasks within this Role

• Conceptualize, develop and implement after sales campaigns and promotions to improve Dealer Throughput and ensure achievement of Genuine Parts sales objectives
• Develop business cases for proposed campaigns and promotions and present them for approval to ONE. After Sales management and Finance Controlling
• Provide support to Own Workshop and Over the Counter channels projects within ONE. After Sales
• Conduct market research and do analysis as and when required by business
• Provide support to strategic projects within ONE. After Sales business unit
• and write marketing briefs for campaigns and promotions and present them to Marketing Communications and to creative and media agencies
• Conduct Homogenous Parts Groups (HPGs) analysis to identify declining HPGs and individual parts for possible campaigns and promotions
• Monitor and track Dealer performance on campaigns and promotions and report on this.
• Regular engagements with dealers (i.e. service and parts managers) to gather market intelligence, identify trends, and solicit ideas for new campaigns/promotions
• Assist with Dealer queries related to Product Management activities
• Coordinate Dealers parts incentive program, including target setting and incentives to enhance the Brand’s performance and increase Genuine Parts turnover
• Conduct Dealer workshops to appraise and provide Dealers with details of campaigns and promotions
• Support Field Force Team with relevant information pertaining to campaigns and promotions, HPGs performance, Dealer’s wholesale parts purchases and retail performance to improve overall performance
• Develop and manage programmes and activities that result in improved Customer Loyalty and Retention
• Assist on departmental activities like Bulk Deals, Save a Car, Save a Job and similar

• Diploma / Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT or related field

• 3 years’ experience in Sales, After Sales (i.e. service and parts), Dealer Operations, Campaigns/Promotions Management or Marketing environment

• Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is essential
• Incentive management experience is desired
• Exposure and good knowledge of OEM/Importer and/or Dealer after sales operations is desired
• Campaigns, promotions management, Communication (verbal and written) and interpersonal skills
• Conceptualization, analytical, and critical thinking skills
• Design thinking skills, Self-starter and team player
• Exposure to sales, marketing and Knowledge of Customer Loyalty and Retention strategies
• Able to work well under pressure and quality-focused
• Insightful, data-driven, Planning skills, Results-oriented and commercial acumen

• A post graduate qualification (i.e. MBA/MBL/Honours)
• Understanding of marketing and branding parts (i.e. pricing, technical interpretation, sourcing and sales) experience