Product Analyst

SUMMARY:
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POSITION INFO:

REQUIREMENTS

• Affirmative Action South African citizen
• National Diploma/ Bachelor’s Degree in Marketing, Sales, Business Management, Data Management/ Science, Commerce, Engineering, IT or related field
• 3 years of experience in sales, after-sales (i.e. service and parts), dealer operations, campaigns/ promotions management or marketing environment

ESSENTIAL SKILLS

• Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is essential
• Incentive management experience is desired
• Exposure and good knowledge of OEM/ importer and/ or dealer after-sales operations is desired
• Campaigns/ promotions management
• Communication (verbal and written) and interpersonal skills
• Conceptualization, analytical, and critical thinking skills
• Design thinking skills, self-starter and team player
• Exposure to sales, marketing and knowledge of customer loyalty and retention strategies
• Able to work well under pressure and quality-focused
• Insightful, data-driven, planning skills, results-oriented and commercial acumen

ADDED ADVANTAGE

• Postgraduate Qualification (i.e. MBA/ MBL/ Honours)
• Understanding of marketing and branding parts (i.e. pricing, technical interpretation, sourcing and sales) experience

RESPONSIBILITIES

• Conceptualize, develop and implement after-sales campaigns and promotions to improve dealer throughput and ensure achievement of genuine parts sales objectives
• Develop business cases for proposed campaigns and promotions, and present them for approval to after-sales management and finance controlling
• Provide support to the own workshop and over-the-counter channels projects in after-sales
• Conduct analysis and do market research as and when required by the business
• Provide support to strategic projects within the after-sales business unit
• Write marketing briefs for campaigns and promotions, and present them to marketing communications and creative and media agencies
• Conduct homogeneous parts groups (HPGs) analysis to identify declining HPGs and individual parts for possible campaigns and promotions
• Monitor and track dealer performance on campaigns and promotions, and report on this to after-sales management and the group
• Regular engagements with dealers (i.e. service and parts managers) to gather market intelligence, identify trends, and solicit ideas for new campaigns/ promotions
• Assist with dealer queries related to product management activities
• Coordinate dealers' parts incentive program, including target setting and incentives to enhance the brand’s performance and increase genuine parts turnover
• Conduct dealer workshops to appraise and provide dealers with details of campaigns and promotions
• Support the field force team with relevant information on campaigns and promotions, HPGs' performance, dealers’ wholesale parts purchases and retail performance to improve overall performance
• Develop and manage programmes and activities that result in improved customer loyalty and retention
• Assist in departmental activities like bulk deals, save-a-car, save-a-job and similar