Product Manager - Commercial

Location: Johannesburg, South Africa
Salary: Market
Recruiter: MNA Recruiting
Job Ref: CPT000013/CH
Summary: A global generic pharmaceutical company has a vacancy for a Product Manager to contribute to the strategy development for their commercial business unit.

 

 

Job Description

 

  • Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share
  • Development of KOLs for support of the brands.
  • Participate in annual and rolling forecasting
  • Manage cost to budget
  • Line management or mentorship of lower level marketing personnel within department
  • Develop a long-term strategic plan to develop the product portfolio and individual brands
  • Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and
  • to grow market share, through the sales cycle plan and other communication options.
  • Develop ongoing liaison with KOL’s in relevant fields and their professional societies
  • Financial management of the marketing programme including budget planning, resource allocation and
  • preparation of reports.
  • Support efforts to market the brands into the Public Sector and Export Markets.
  • Monitor and report external data from IMS, ImpactRx, Nielsens, AZTEC and other sources:
  • Market share, total market and doctor prescription
  • Sales growth vs. major competitors
  • Trends
  • Competitor activity and company’s responses
    • Be the “market expert”. Project that image through all levels of the organisation and communicate
    • appropriately with internal and external contacts.
    • Contribute to monthly rolling unit forecasts for supply planning
    • Monitor and report market intelligence
    • Develop close “Partnerships” with key support organisations to ensure quality programmes – Advertising
    • Agency, PR Agency. Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.
    • and overall business, with great initiative.

Skills required:

  • Professional demeanor
  • High energy leader with proven ability to work in team situations, and ability to manage direct reports
  • Ability to work autonomously
  • Pro-active in keeping abreast of industry development and customer expectations
  • Self-reliant and demonstrated PC skills
  • Willingness to be adaptable according to business demands
  • Analyses issues and breaks them down into their component parts. Makes systematic and rational
  • judgments based on relevant information
  • Demonstrates a broad-based view of issues, events and activities and a perception of their longer-term
  • impact or wider implications to the overall business
  • Demonstrates a readiness to make decisions, take the initiative and originate action
  • Understands and applies commercial and financial principles. Views issues in terms of costs, profits,markets and added value

Candidates that meet the criteria may submit their CV to jobs@------ 

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