Product Marketing Specialist

An international super-fast growing tech company and we are revolutionising hoteliers around the globe have an exciting career opportunity for a Product Marketing Specialist to join their team in Cape Town. You will refine, develop, and communicate the value proposition of the Product in all their focus markets to help position them against competitors and make sure their target audience and the team understand the benefits of the product and its features. Does this job sound like the perfect challenge for you? Keep reading!

Your key job responsibilities as the Product Marketing Specialist in Cape Town will include:

• Together with the product team, identify and articulate customer benefits of their products
• Lead development of marketing deliverables/content (e.g. sales enablement documentation, case studies, product videos, website copy, etc.)
• Conduct market, competition, and customer research for the product team, sales, and marketing to stay up to date with current developments and to understand how their products compare
• Help translate the story of their products into demand generating activities
• Monitor the buyer journey as it relates to product feature adoption and usage, make improvement suggestions to the product team and marketing departments
• Manage and drive the go-to-market process for new product introductions. As well as coordinate the communication part of the go-to-market planning, and ensure products are compatible with their positioning and brand
• Conduct customer research to understand where they search for value and align the company’s message with their expectations

Requirements for this Product Marketing Specialist job in Cape Town:

• 3-5 Years of experience in a SAAS Product Marketing Specialist role
• Hospitality Tech experience would be a benefit
• Proven track record of working in a similar role
• Experience working on Global Brands serving multiple markets and languages
• Story Teller
• Analytical and organised individual who is also proactive and results orientated

Benefits of working with them:

• Work in a vibrant international fast growing company
• Unlimited learning & growth potential
• Your ideas and performance making a big difference in the organisation and the global hotel industry
• Work hard, Play hard mentality. They love celebrating successes together!
• Employee Equity Scheme
• Regular trips to Europe for trainings & celebrational ceremonies (International Week)
• Annual Hotel Experience
• Friday lunches are on them
• Annual salary increases
• Training & Development opportunities

If you meet the above requirements for this Product Marketing Specialist job in Cape Town, we would like to hear from you! Please send your CV through today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.