SOCIAL MEDIA CO-ORDINATOR - RETAIL CAPE TOWN

1. JOB PURPOSE

• To implement content strategies on social media platforms and to increase brand awareness in order to achieve marketing objectives for all the companies brands.

2. JOB OBJECTIVES

• To execute a results-driven social media strategy and supplier paid campaigns.
• To develop and curate engaging content for social media platforms.
• To create and edit written, video and photo content.
• To produce live social media content.
• To maintain a unified brand voice across different social media channels.
• To collaborate with marketing team to create a social media calendar.
• To monitor social media channels.
• To review analytics and create reports on key metrics.

3. KEY CHALLENGES

• Targeting right platforms and audience for maximum engagement.
• Keeping abreast with changing developments in social media.
• Implementing adjusted strategies for different social media platform.

4. JOB RELATED KNOWLEDGE

Essential

Desirable

• Social media platforms and tools (expert)
• Digital marketing principles, practices and global trends (seasoned)
• Knowledge of social media algorithms (seasoned)
• Copywriting and editing (expert)
  • Reporting on social media campaigns
  • Understanding of social media data

5. JOB RELATED SKILLS

Essential

Desirable

• Content creation and management (advanced)
• Communication (advanced)
• Innovative thinking and creating new growth opportunities (intermediate)
• Maintaining relationships (proficient)
• Analytical skills (BI, reporting) and drawing insights from data (proficient)
• Effective communication (proficient)
• Managing complexity (proficient)
• Proficiency with video and photo editing tools, digital media formats

6. JOB EXPERIENCE

Essential

Desirable

• Minimum of 3 years’ experience in marketing (desirable in retail/FMCG marketing), with at least 2 years’ experience in social media marketing
• Minimum of 2 years’ experience using social media management tools

• 5+ years’ experience in marketing (desirable in retail/FMCG marketing), with 3+ years in social media marketing