Sales Manager

SUMMARY:
The Sales Manager is responsible for driving brand visibility, cultivating key relationships, and increasing revenue across all business units, including Corporate, Leisure, Weddings, Day Visits, and Museum offerings. This dynamic role blends sales outreach, public engagement, and brand stewardship to position the establishment as a premier destination within the tourism and hospitality sector. The incumbent will manage all advertising and communication strategies (both digital and print), manage relationships with media houses, tour operators, and industry associations, and ensure the seamless coordination of promotional events, trade shows, and corporate functions. They will also play a key role in shaping public perception by responding to guest feedback, managing PR content, and ensuring consistent messaging across platforms.
 
This role requires proactive stakeholder engagement, excellent communication and negotiation skills, creative campaign ideation, and the ability to manage multiple moving parts, from budgeting and rate negotiations to overseeing external marketing arms and maintaining up-to-date collateral and digital assets. The Sales Manager will serve as the voice and face of the brand, charged with building trust, enhancing guest experience, and driving occupancy and revenue growth through strategic sales initiatives and impactful public relations efforts.
 
The ideal candidate should preferably be willing to live on site, with an ongoing presence to manager and monitor operations in conjunction with senior leadership.

POSITION INFO:
Candidates with conferencing experience in a lodge or hotel in Gauteng are preferable and this will carry significant weighting for the ideal candidate. Experience must also include:

• Sales & Stakeholder Engagement: Strong background in negotiating rates (e.g., STOs and FITs), securing partnerships with tour operators and OTAs, and managing client-facing roles at trade shows, corporate functions, and educational site inspections.
• Public Relations & Media Liaison: Preferably skilled in building media relationships, creating compelling content for press releases and promotional campaigns, and managing both reactive and proactive public
• Digital & Print Advertising: Hands-on experience with campaign planning, content briefing to graphic designers, media placement, and managing mailers and social media content across platforms.
• Event Management & Guest Relations: Experience in coordinating and attending events (e.g. weddings, golf days, trade shows), conducting welcome briefings for corporate groups, and ensuring guest satisfaction through timely follow-ups and feedback management.
• Reporting & Analysis: Competence in compiling marketing reports, analysing guest origin and segmentation data, and contributing to annual marketing plans and budgets.