Senior Manager – Strategic Omnichannel Marketing and Analysis (Hybrid)

SUMMARY:
Are you a visionary Senior Marketing Manager with a proven track record in both traditional (TV, radio) and advanced digital marketing channels (e.g., affiliate and platform marketing)?

Join one of South Africa’s leading financial service providers, offering a diverse portfolio that includes short-term and long-term insurance, health coverage, and a cutting-edge insurance and personal finance comparison platform. Be part of a unified team of bold thinkers and dedicated achievers who thrive on leveraging technology and breaking boundaries.

POSITION INFO:
The purpose of the position is to develop, execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual targets, build brand presence and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives.

Below is a summary of a detailed job description. Additional information regarding the position and potential employer will be provided following our initial contact and the CV review.

RESPONSIBILITIES

• Functional Strategy Formation
• Leadership and Direction
• Marketing (Manage the development, execution, and optimisation of media and channel integration strategies to maximize ROI and ensure campaign effectiveness.)
• Budgeting & Costing
• Brand Strategy
• Stakeholder Engagement
• Customer Relationship Management / Account Management
• Contract Management
• Continuous Improvement
• Performance Management
• Digital Marketing Capabilities

• Customer and Market Analysis
• Market Research and Analysis
• Commercial Acumen
• Builds Rapport
• Strong Verbal Communication
• Action Planning
• Planning and Organising
• Policy & Procedures
• Strong Computer Literacy
• Fully Bilingual in English and Afrikaans

• A relevant 3 year Business related degree / diploma in a Commerce or related discipline such as Marketing, Media or Advertising (Essential)

• 8 - 10 years' experience in Media or Channel Strategy environment (Essential);
• Experience within the financial services industry (Advantageous)
• 3 - 4 years' experience within a management role (Essential)