Senior Manager: Media Buying: Group Brand

Location: CapeTown, South Africa
Salary: R1.2 mill pa
Recruiter: Moving Heads Personnel CC
Job Ref: Sn Man: Buyin
Summary: Senior Manager: Media Buying: Group Brand

 

 

Job Description

Senior Manager: Media Buying: Group Brand

Northern Suburbs, Cape Town

R1.1-1.2 mil pa

Close: 27 September 2019

 

  • Role includes involvement in the overall management of the media value chain, with specific responsibility for the media and digital media strategies (and agencies).
  • Will lead in driving a progressive media agenda and effectively optimising our media channel investment.
  •  Lead and leverage both internal and external partners, in developing media/channel strategies towards driving brand and business growth (traditional & digital).
  • Develop and deliver identified KPIs supporting the overall business/marketing/communications plan.
  • Embed best practice media planning and buying guidelines.
  • Breakthrough innovation in media/channel strategy via execution of big ideas that generate high “talk ability” and engagement.
  • Measure the effectiveness of media investment and optimise the brand communication/engagement/conversation based on insights from data analytics. 

 

Qualifications, Skills and Experience

 

  • One or more of the following qualifications:
    • Bachelor of Arts (Media or Communication Management)
    • Bachelor of Commerce (Media or Communication Management)
    • Diploma in Marketing (Media)
    • Diploma in Media Studies
  • At least 8 years media buying experience of which 3 years should be at management level - media agency
  • Operationally in Digital for 5 years either agency or specialist
  • Knowledge of use of media planning tools, administration of inventory buying and invoicing
  • Aptitude in presentation and public speaking
  • Deep Brand and Consumer understanding
  • Excellent media buying skills (traditional and digital)
  • Data interpretation leading to insights
  • Own transport and in possession of a valid drivers licence.

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