Marketing Data Scientist
Location: Palo Alto, California, US
Recruiter: AppLovin
Date posted: Monday, November 10, 2025
Job Description:
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: .
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards .
About AppLovins eCommerce Team
AppLovin is the market leader in performance advertising for mobile games. In 2024, we expanded into the ecommerce space, enabling brands to reach 150M+ U.S. daily active users in a variety of mobile gamesscale that rivals the largest social platforms. In Q4, we reached a $1 billion annual run rate in gross advertiser spend in the ecommerce category alone.
Learn more about our fast-growing ecommerce beta:
AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
About the Role
AppLovin is looking for an intellectually curious, highly adaptable, and quick-learning Marketing Data Scientist to join our Product Partnerships team. In this role, you will learn and drive measurement strategy, help demonstrate the ROI and value of our platform, and develop best practices that accelerate growth for both our clients and our eCommerce advertising business. Reporting directly to the Head of Product Partnerships, you'll collaborate closely with research science, engineering, product, business development, and analytics teams, making a tangible impact from day one.
Key Responsibilities
Support client teams in developing strategic initiatives and "learning agendas" to enhance business outcomes through innovative measurement techniques.Assist internal and external stakeholders in adopting robust measurement practices to improve advertising effectiveness.Participate in designing tests and analyzing complex data sets to evaluate advertising effectiveness, covering direct response and brand impact.Conduct exploratory analysis and custom studies to assess marketing strategies, delivering clear insights for practical business applications.Collaborate cross-functionally (Product, Engineering, Business Development, Marketing) to identify opportunities for new features, products, and strategic partnerships.Translate complex data analyses into clear, actionable insights for diverse stakeholders through concise communication and compelling storytelling.Contribute to developing white papers, thought leadership, and educational content related to measurement strategies and performance marketing.Learn to educate clients, agencies, and industry stakeholders about AppLovin's advertising, measurement, and research capabilities. Minimum Qualifications
Master's degree (or equivalent) in a quantitative discipline (e.g., Data Science, Statistics, Economics, Behavioral Science, Computer Science).2+ years of relevant experience in data analysis, statistical methods, or quantitative research.Proficiency in analyzing and manipulating data sets using tools like Python, SQL, R, MATLAB, or Hive.Strong ability to communicate technical concepts clearly to a non-technical audience through concise story-telling.A proactive, curious mindset with a passion for continuous learning and adapting quickly in a dynamic environment.Excellent problem-solving skills and the ability to rapidly grasp complex concepts. Preferred Qualifications
Internship or professional experience related to eCommerce or digital advertising.Exposure to industry measurement methodologies (e.g., attribution models, incrementality testing, geolift).Familiarity with machine learning techniques applied to marketing measurement.Genuine passion for AppLovins mission and online advertising ecosystem. AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
CA Base Pay Range$107,000$161,000 USDAppLovin has become aware of a scam targeting jobseekers with fake app optimization and similar roles. We do not ask our candidates to download apps or make any form of payment(s).AppLovin works with applicants through our Careers page and email addresses. If you are contacted through other unofficial channels(such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts arenot legitimate. Confirm the information and directly with any questions. AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com. AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If youre applying for a position in California, learn more. To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our to learn more about how AppLovin processes your personal information.
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