SUMMARY:
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POSITION INFO:
Have a complete knowledge and understanding of all products and facilities
• Be the subject matter expert on sports betting platforms and how these can be used to create affiliates and leverage growth in online reputation and business growth for the brand
• Conduct analyses that yield rich insights into consumer online behaviour and key motivational/attitudinal behavior and online habits
• Understand the sports betting strategy and marketing plans value chain and execute the affiliate programme across various online sports betting assets and platforms in line with objectives
• Build relationships and negotiate deals and pricing with preferred affiliates for web advertising space and coverage
• Partner with affiliates to advertise and build reputation and brand awareness for the growth of the the business
• Develop multi-channel initiatives and online content to promote the brand with different affiliate partners to build upon current client strategies within the online sports betting arena to meet/exceed objectives
• Identify unmet needs, goals, opportunities and challenges to leverage new business and relationships
• Communicate and raise awareness with relevant stakeholders with regards the Affiliate Programme framework and how it can be utilized
• Defines overall project scope and budget guidelines for the affiliate programme
• Executes action plans in line with scheduled timelines in implementing the affiliate programmes
• Develops strong, trusting relationships between clients and affiliate partners, and provide leadership and support during conceptualisation, planning and implementation for online affiliate campaigns.
Collaborate with the Business Intelligence team and Digital Analysts to understand and interpret the results of Google Reporting and Revenue Reporting, in order to draw meaningful conclusions from data reports and translate them into a recommendations for campaigns
• Collaborate with Acquisition Manager for sports betting / online gaming to develop acquisition plans and campaigns to identify opportunities for new acquisition
• Conduct a competitor analysis to identify gaps and new business opportunities
• Develop and co-ordinate multi-channel acquisition campaigns both online and offline in line with available budget
• Co-ordinate and manage logistics and execution of promotions and activation events
• Execute on A/B and multivariate campaigns to optimise the acquisition funnel and conversion rates across all channels
• Provide innovative solutions and campaign objectives for the delivery of strategic objectives at a unit level
• Monitors implementation to ensure that the campaigns and objectives are rolled out as per plan
• Collect feedback from internal stakeholders regarding campaign success and postmortems
• Make decisions and recommendations on the best form of media and durations for specific clients and campaigns;
• Co-ordinate and manage key sponsorship events and paid media campaigns
• Sign off and manage proposals, including cost schedules with internal key stakeholders
• Facilitate project meetings and supervise the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns.
• Manage key stakeholder expectations, escalating risks before they become problems
• Offer potential solutions, and advise on potential delivery delays
• Budget management of paid media campaigns
• Develop marketing collateral to promote the brand at property level
• Write communications briefs, ensuring that creative and media are effectively integrated
• Collaborate with the media agency or in-house Digital Content Team to help them understand sports betting business objectives and advertising requirements
• Liaise with the creative team and internal clients to develop media concepts, programmes and campaigns to suit the business requirements
