Africa Food & Beverage Insights Analyst

SUMMARY:
Leading international FMCG company based in Lagos. Responsible to provide both consumer insights and analytics for the various Food & Bev Africa business units and different geographies. This role will support and drive the Business Analytics agenda for Foods & Beverages with the Analytics team

POSITION INFO:

Role Description

• Support Insights Manager deliver the Insights agenda for the Food & Bev Africa business in both analytics and consumer insights.
• Support for Africa categories, brands, competitors, channels and ensure input into presentations, extracting insight to leverage within the business and translation of opportunities into action plans and ensuring research recommendations are implemented.
• Support the delivery of integrated presentations drawing information from multiple sources and connecting the dots to form coherent and insightful reports
• Responsible for delivering impactful market performance governance and ad-hoc issue driven analysis to SSA in support of delivering the Annual Operating Plan and development of Strategic Plan
• Capturing and communicating market performance analysis on retail and household panel data in order to support capturing incremental volume and profit for each channel in all related categories
• Support senior management decision making process through market data, in-depth analysis of category, consumer data and company performances (including ad-hoc insights, share, distribution oppt. in existing business) insights
• Coordinate and manage agencies groups and relationships.
• Trends, help identify and drive knowledge of latest consumer and market trends with the broader commercial team

Analytics:

• Support the delivery of marketplace performance data/reports with a clear understanding of the drivers, drawing out clear implications and highlighting threats and opportunities via integration and interpretation of multiple data sets (Retail Audit, Panel, and Brand Tracking Data), partnering the Analytics team
• Support commercial teams by building market insight capability/access that helps shape and impact portfolio, brand strategies, plans and activities
• Ensure all market knowledge is distilled into clear, actionable summaries and implications and is communicated widely, frequently and persuasively
• Build strong partnership with the SA-based Analytics team for reporting and to continuously stretch the Analytic Insights agenda
• Build strong partnerships with best in class Analytics Agencies as required, and leverage as extensions of Insights to further capacity and impact. 

Market Insight:

• Build knowledge on innovation in Foods, Macro Snacks & beverages: Tracking comparative market performances of top competitor companies’ launches by incorporating multiple data sources (retail panel, household panel and media) and transfer learning to the senior management (of R&D, brand & trade marketing and commercial teams) via periodic reporting.
• Provide insight on macro indicators and consumer insights: Support publishing commercial scorecard that sheds light on channel-based category growth trends and relative performance with regard to overall macro snacks /beverage market.
• As required continuous retail panel reporting in core and macro categories to track company market performance and to identify share gain & growth opportunities through micro level analysis of competitive market set (price, distribution, stock, depletion).  

Requirements

• Relevant Tertiary Qualification
• Strong Analytical thinking
• Ability to do both analytics and consumer insights
• Ability to combine data, judgment, and experience to make effective decisions in complex situations
• 5 years functional experience

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