Betteer Travel - Head of Marketing B2B SaaS

SUMMARY:
The Role:

Our client an exciting SaaS start-up business and are in the process of developing a digital solution that wants to change the way an entire industry does business, 

They are looking to hire a Head of Marketing who will be responsible for the companyâ??s marketing, lead generation, acquisition and retention strate...

POSITION INFO:
The Role:

Our client an exciting SaaS start-up business and are in the process of developing a digital solution that wants to change the way an entire industry does business, 

They are looking to hire a Head of Marketing who will be responsible for the companyâ??s marketing, lead generation, acquisition and retention strategies.

Essential Functions:

• The role will require a passion for technology, and its capacity to have a positive social and environmental impact.
• It will be beneficial if you have a background in the tourism industry and have an understanding of the multi-channel sales funnel as well as the popular property management systems.
• CRMâ??s and other digital tools often used in hospitality and travel.
• The development of the long-term company marketing strategy, with an emphasis on achieving B2B sales growth, market penetration and cost-effective customer acquisition and retention.
• Work closely with the MD, Sales and Product teams to roadmap strategic growth.
• Drive B2B customer acquisition and retention, with a clear understanding of the lifetime customer value in a SaaS business model.
• Create engaging and long lasting relationships with audiences and customers.
• The development and implementation of a winning lead generation strategy

Experience Required:

• 10+ years in the field of marketing
• 5+ years B2B SaaS/Technology-based marketing experience
• Strong understanding of technology marketing (SaaS, IT or Tech product)
• Energy, enthusiasm, passion and commercial awareness
• Demonstrable ability to create excitement, both internally and externally
• Solid understanding of digital marketing techniques (PPC, SEO, HTML, CSS)
• Lead generation, acquisition and retention experience
• Experience in managing budgets and delivering on tight time-lines
• Self-management and accountability with solid leadership skills
• Experience using automation and analytics tools
• Experience within a fast-changing, start-up or similar environments (flexibility)
• A positive forward-looking mindset
• Experience with start-ups would be beneficial
• International experience would be beneficial
• Tourism industry experience would be beneficial.

• A track record of successfully scaling marketing teams
• Experience of working with a high growth or scaling SaaS business, having implemented a successful lead generation, acquisition and retention focussed marketing plan.
• You will have experience in brand and content marketing strategies and the use all of channels for distribution to reach various markets
• You will have relationships in the Tech media space to leverage from
• You will be looking for a fresh challenge, prepared to roll your sleeves up and deliver a winning lead generation, customer acquisition and strategy

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.