Brand & Operations Manager (Hybrid)

SUMMARY:
If you blend bold creativity with genuine technical curiosity and can own full-funnel marketing that grows revenue while modernising operations - this hybrid role in Johannesburg North has your name on it.

POSITION INFO:
Join a talented workforce in a company that has perfected the ability to create and deliver innovative healthcare solutions. We seek high performers with a positive, growth mindset who will thrive in a culture based on strong values, accountability, openness, collaboration, and no politics.

A key summary of the job specification is provided below. Full details are available after shortlisting.

Key Duties:

• Portfolio Management: Compile, plan, and execute all marketing and communication deliverables for the business unit and the Value Added Services portfolio.
• Cross-Functional Governance: Establish and maintain a Centralised Campaign Calendar. Work as a strategic partner to other Brand Managers to ensure seamless campaign scheduling and segmentation.
• Marketing Enablement: Proactively audit "traditional" marketing processes and implement modern alternatives using AI tools (for content, data, or research) and automation stacks (Zapier, CRM workflows)
• Full-Funnel Execution: Manage the lead generation journey, from initial awareness (Acquisition) to deepening adoption within the existing base (Retention).
• Content & Collateral: Develop high-quality marketing collateral with a heavy emphasis on technical copywriting and digital-first content.
• Stakeholder Alignment: Manage the briefing process with the business unit heads to ensure marketing delivery aligns with their commercial targets.
• Reporting: Maintain and report on monthly expenditure and campaign performance (ROI, conversion rates, and adoption metrics)

• Business or Marketing-related degree.
• 5+ years of experience in a Brand Management or Marketing Operations role.
• Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools.
• AI Literacy: Demonstrated practical use of AI tools (GenAI for content, analysis, or productivity) within a professional marketing environment.
• Experience marketing technology/professional services to B2B or small business audiences (Healthcare experience is a major advantage).

• Strong understanding of both Acquisition and Retention marketing dynamics.
• Systems Thinking: Ability to design a process from scratch (e.g., a lead hand-off or a campaign booking system).
• Technical Copywriting: Ability to translate complex service offerings into simple, value-driven messaging.
• Data Fluency: Comfortable using data to identify trends and justify marketing spend.
• Understanding of the creative process and agency/supplier management.

• MarTech Proficiency: Advanced ability to navigate and configure CRM systems (e.g., Salesforce) and marketing automation platforms to track lead lifecycles.
• AI Tool Integration: Proficiency in using Generative AI and LLMs to accelerate content production, data synthesis, and workflow automation.
• Process Mapping: Ability to use visual flow-charting or project management tools (e.g., Monday.com, Trello, or Lucidchart) to document and standardise marketing operations.
• Data Analytics: Ability to interpret Google Analytics, social media insights, and internal product usage data to report on ROI and campaign effectiveness.
• Digital Stack Management: Familiarity with CMS platforms (e.g., WordPress), SEO principles, and the logic of "low-code" automation tools (e.g., Zapier) to connect disparate marketing systems.
• Advanced Google Workspace/Microsoft Office: Specifically, advanced Excel/Sheets skills for budget management and data segmentation.