Brand Activations Manager

SUMMARY:

Johannesburg. Standout opportunity exists for Brand Activations Manager passionate about brands, marketing and sales to join leading distributors of premium alcohol brands. Will suit proactive individual who is digitally conscious who enjoys analyzing data, following current trends, and communicating with people. Experience in the Liquor industry is essential and non-negotiable.

POSITION INFO:

Responsibilities:

• Develop channel-specific marketing strategies (especially in chain retail environment)
• Plan and implement channel-specific campaigns
• Drive visibility and activation programmes
• Builds, maintains, and expands relationships with assigned channel partners
• Represents the entire range of products and develop specific solutions for each product
• Proactively leads the planning process that develops objectives, targets and critical milestones associated with each product and channel partner
• Managing marketing budget and spend
• Provide marketing advice and guidance on how to carry out the appropriate research and advertising for maximum effect
• Carry out market research to monitor latest trends
• Gather data, interpret results, and create reports on marketing campaigns

Requirements:

• Marketing capabilities in activating brands, especially in the chain retail environment
• Understanding of customer marketing requirements
• Ability to drive visibility and activation programmes expected
• Experience in digital and social media marketing
• Understanding of the world of luxury brands and how to build them
• Understanding of the South African chain retail landscape
• General knowledge of the South African liquor landscape, and in particular premium brands
• Strong interpersonal and external communication skills are a must
• Ability to analyze data, observe trends and evaluate campaigns, and report and evaluate the success of campaigns and social engagement
• Excellent computer skills
• Ability to prioritize tasks and stay organized is essential
• The ability to present information clearly and effectively in a structured and informative way

NB! This job is now closed. You can apply for other jobs by uploading your CV.