Brand Executive - Cape Town

 JOB PURPOSE (describe in one or two sentences the overall and unique purpose of the job)

• To be the starting point for ground-breaking creative brand focussed thinking in terms of all the brand pillars of the Company marketing strategy, including the Company brand, Health & Wellness, Beauty, purpose driven brand marketing, private label and exclusive to Company brands. To grow the Brand team and to support the company’s growth by uncovering information, distilling insights and synthesizing them to create inspiration for the creative teams and business partners.

JOB OBJECTIVES (describe the key responsibilities of the job, in order of importance) 

• To manage the strategic positioning of the Company brand to ensure consistency with the overall company strategy
• To manage the strategic positioning of the Health & Wellness pillar to ensure growth and profitability
• To manage the strategic positioning of the Beauty pillar to ensure growth and profitability
• To manage the strategic positioning of selected private label and exclusive to Company brands to ensure growth and profitability
• To manage the strategic positioning of purpose driven marketing through key sponsorships and initiatives to ensure a brand positioning and relevance in the minds of consumers

• To manage the brand related budget to ensure a high level of expense management

KEY CHALLENGES

(describe any key challenges the job faces that may have a significant impact on performance)

• Alignment with commercial team
• CompanyCI and tone of voice
• Marketing products that may be short in supply due to import (Private label)
• Complex customer targets and messaging
• IT systems and processes limitations

 JOB RELATED KNOWLEDGE (specify the type and level of knowledge required)

Essential

Desirable

• Brand management principles, practices and global trends (expert)
• Shopper psychology and effective marketing communication (expert)
• Commercial revenue models & channels (expert)
• Budget Management (seasoned)
• Financial Management (seasoned)
  • Business Process & value chain optimisation

JOB RELATED SKILLS (specify the type and level of skill required)

Essential

Desirable

• Stakeholder C-suite engagement (advanced)
  • Strategic thinking (advanced)
  • Business partnering (advanced)
  • Commercial acumen (advanced)
  • Innovative thinking and creating new growth opportunities (advanced)
  • Analytical skills and drawing insights & ROI from data and models (advanced)
  • Project management (advanced)
  • Leadership & team management (advanced)
  • Business communication (advanced)
  • Negotiation & influencing skills (advanced)
  • Managing budgets, P&L responsibility (advanced)
  • Advanced data analytics
    • Change management

JOB EXPERIENCE (specify the type and amount of experience required)

Essential

Desirable

• Minimum of 10 years’ experience in marketing (desirable in retail/FMCG marketing), with at least 5 years’ experience in a senior brand management role
• Minimum of 8 years’ experience leading teams and creating motivating and high-performance environment
• 12+ years’ experience in marketing (desirable in retail/FMCG marketing), with 8+ years in brand management
• 10+ years’ experience managing large, diverse teams

EDUCATION (specify the minimum level of formal education and /or any other certification, accreditation or registration)

Essential

Desirable

• Bachelor of Commerce degree (or relevant discipline, e.g. Marketing)
  • Project management qualification