Brand Manager

SUMMARY:
We are seeking an experienced and results-driven Brand Manager to join our dynamic brand team. The ideal candidate will possess a strong skill set in all aspects of digital marketing such as managing websites, search engine optimization (SEO), search engine marketing (SEM), social media strategies and content creation, as well as reporting on digital analytics. The successful incumbent will play a pivotal role in shaping the online presence of our brand and driving digital growth across global markets. As the team is passionate about skincare, a strong interest in this category will be beneficial.

POSITION INFO:

Responsibilities:
Oversee and optimise the company's website with digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates
Work closely with development teams to enhance functionality, design, and content
Lead and implement SEO best practices with performance agency to improve organic search rankings
Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility
Strategize, develop and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn etc.), ensuring alignment with brand voice and objectives
Drive engagement and community growth while leveraging analytics to improve strategy and performance
Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities
Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns
Work closely with the Brand Managers, Distributor teams and creative teams to ensure digital campaigns are aligned with product launches, promotions, and brand initiatives
Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations
Ensure content resonates with our target audience and supports brand objectives
Keep abreast with key trends and insights
Effective community management of digital channels through monitoring and responsive query and conversation management
Brief performance agency and report on performance accordingly
Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.)
Use insights to refine strategies and report findings to senior management, providing actionable recommendations for continuous improvement

Skills & Experience (Not negotiable):
Bachelor’s degree in marketing or communications or related field
Minimum of 4-6 years of experience in digital marketing, preferably in a related premium consumer goods sector
Experience in the skincare category is advantageous
All-round digital marketing experience
Expertise in website management
Experience in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.)
Strong social media acumen with experience managing campaigns across multiple platforms
Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.)
Exceptional communication and project management skills, with the ability to manage multiple projects
A keen eye for design and an understanding of how digital branding ties into the overall customer experience
Experience in using AI tools within digital marketing activities is advantageous


Contact JADE GELDENHUYS on , quoting the Ref: CTD000239.

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