Brand Manager_JHB

SUMMARY:
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POSITION INFO:

A Medical Aesthetic (Injectables) Brand Manager in the pharmaceutical industry typically has a multifaceted role that combines marketing expertise with a deep understanding of the medical aesthetics market, specifically focusing on injectable products . Their primary responsibilities can be categorized as follows:

1. Market Research and Analysis:
   • Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products.
   • Analyse competitor strategies, market share, and product positioning.
   • Identify potential markets and new target demographics for aesthetic injectables .
2. Product Knowledge and Expertise:
   • Possess in-depth knowledge about aesthetic injectables , including its composition, usage, benefits, side effects, and regulations.
   • Stay updated with the latest developments and research in the field of medical aesthetics.
3. Brand Strategy Development:
   • Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables .
   • Work on branding initiatives that clearly differentiate aesthetic injectables from competitors.
   • Collaborate with research and development teams to align product development with market needs.
4. Marketing and Promotion:
   • Design and execute marketing campaigns for aesthetic injectables , targeting both healthcare professionals and consumers ( Where allowed ) .
   • Manage digital marketing efforts, including social media, content marketing, and online advertising ( Where allowed ) .
   • Develop educational and promotional materials for both patients and healthcare providers.
5. Sales Support and Collaboration:
   • Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables .
   • Monitor sales performance and adjust marketing strategies accordingly.
   • Engage in field visits to better understand customer needs and gather feedback.

1. Regulatory Compliance and Ethical Marketing:
   • Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA.
   • Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects.
2. Stakeholder Engagement and Networking:
   • Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field.
   • Attend industry conferences and workshops to network and stay informed about industry trends.
3. Budget Management and Reporting:
   • Manage the budget allocated for aesthetic injectables marketing and promotional activities.
   • Regularly report on brand performance, marketing ROI, and market insights to senior management.
4. Customer Feedback and Product Improvement:
   • Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables .
   • Collaborate with Medical/NBD for continuous product improvement based on customer insights.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Commercial , Business Administration, Sciences degree or a related field for instance a degree or diploma in the Aesthetics field.
• > 3 years experience in brand management, preferably in the medical aesthetics industry working with injectables.
• Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for aesthetic injectables.
• Understanding and relationships in the medical aesthetics field with experience of managing and developing KOLs and trainers.
• Excellent analytical, communication, and leadership skills.
• Ability to work collaboratively in a cross-functional team environment.
• Proficient in using marketing analytics tools and software.