Business Liaison Officer

SUMMARY:

The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys:

• The BLO will be the cust...
  
  

  POSITION INFO:
  

  The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys:

  • The BLO will be the custodian of the company's brand, coordinating the brand internally and externally; and
  • Furthermore, he/she will be the central point of communication and information about the brand within the company.

  To ensure the marketing strategy and execution align with the overall strategy;

  • Conceptualising and managing marketing and communication campaigns through effective and tactical targeting and messaging initiatives;
  • Planning and implementing campaigns that drive business growth and client retention;
  • Executing engagement campaigns targeted at internal staff and clients;
  • Creating and managing traffic to digital platforms (web consumers/clients, social) and call centre;
  • Ensure website content is continuously updated;
  • Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics;
  • Optimising email marketing to meet set campaign objectives;
  • Developing campaigns to drive consumer, client, and internal staff engagement;

   

  • Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness, and reporting on campaign success;
  • Managing internal and external stakeholders from a business liaison perspective;
  • Managing advertising and campaign spend effectively across paid platforms;
  • Reporting effectively, in-depth, and accurately on campaign performance;
  • Liaise with relevant marketing agencies in the production and delivery of communication material;
  • Arranging and implementation of activations and expos, therefore will be expected, from time to time to work overtime, including weekends.
  • Matric / Grade 12 (Essential)
  • Relevant marketing qualification (Essential)
  • Social Media and Content Marketing knowledge and experience(Essential)
  • Minimum of 3 years brand marketing experience
  • Proven Project Management ability
  • Valid driver's license and own vehicle
  • Youth Marketing experience/knowledge advantageous
  • Community Management experience with knowledge of software
  • Exposure/experience in the recycling/Logistics/Waste/Environmental services industry
  • Analytical
  • Decision making / Independent thinking
  • Presentation skills
  • Strong communication skills (verbal and written)
  • Marketing skills
  • Advanced computer literacy (Microsoft Office especially Excel)
  
  
  

   

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