CHIEF MARKETING OFFICER (AA/EE) - CAPE TOWN

SUMMARY:

Our client is looking for an experienced, entrepreneurial marketer with excellent all-round marketing knowledge to join the team in Cape Town.

POSITION INFO:

Key responsibilities will include:

• Own all advertising, brand, and growth activities for the company
• Develop and execute on brand and marketing strategies
• Be responsible for achieving the order volume and GMV growth targets of the business, along with the related customer acquisition, retention, and frequency goals
• Team management – lead, manage and build the brand, growth (promotions, merchandising, CRM & performance marketing), creative and social media teams that will report into this CMO role
• Manage ATL & PR agency relationships and hold them accountable to KPIs
• Develop a thorough understanding of our customers through deep analysis of our internal data and external market research, in order to optimise our marketing, spend and accelerate growth
• Negotiate trade exchange deals and partnership deals with 3rd parties to generate cost effective exposure and customer acquisition
• Develop advertising/media proposition to restaurant partners and 3rd party brands and be responsible for achieving the advertising revenue goals
• Establish, monitor, and manage all relevant KPIs and ROI measures
• Build, track and own the marketing budgets

• Minimum 7 years marketing experience, with a minimum of 2 years in a marketing leadership role.
• Relevant Bachelor’s degree or MBA - Advantageous
• Experience working in, or closely with, an ecommerce/internet business
• Proven experience developing and growing a brand
• Prior experience in large scale customer acquisition
• Proven experience of working with data, performance marketing, customer insights and running data-oriented campaigns
• Prior experience of managing external agencies
• Prior experience developing and managing budgets
• A track record of having managed and grown a brand
• Experience working with the full range of marketing channels
• Exceptional understanding of digital and social platforms and digital marketing tools
• Creative nous for campaigns and content
• A track record of having grown a customer / user base and performed on acquisition and revenue targets
• Experience managing a creative team

NB! This job is now closed. You can apply for other jobs by uploading your CV.