COPYWRITER

SUMMARY:
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POSITION INFO:
Join a dynamic organization at the forefront of the iGaming and digital marketing industry, dedicated to delivering engaging and customer-centric content that drives results. Our client, a leading player in the gaming, sports betting, and entertainment sectors, is seeking a talented Copywriter to craft compelling copy that amplifies brand messages, enhances customer engagement, and supports strategic marketing initiatives. What You'll Do: Develop high-quality, engaging, and conversion-focused copy across multiple digital touchpoints, including CRM campaigns, landing pages, websites, emails, SMS, push notifications, and in-app communications. Write compelling headlines, taglines, calls-to-action, and promotional messaging for sports betting, casino, seasonal, and promotional campaigns. Adapt copy for diverse audiences, platforms, and customer segments to ensure maximum relevance and impact. Proofread and edit content to maintain high standards of clarity, accuracy, and brand consistency. Support customer acquisition, activation, retention, reactivation, and engagement through targeted copy. Collaborate with design, marketing, compliance, and legal teams to ensure messages are effective, compliant, and aligned with brand voice. Translate campaign briefs into simple, compelling communications that clearly convey promotional terms, conditions, and regulatory requirements. Monitor campaign performance, leveraging A\/B testing, data analysis, and customer insights to optimize messaging and improve results. Stay informed on industry trends, competitor strategies, and regulatory changes to continually enhance communication strategies. Requirements: 3-5 years of experience as a Copywriter, Content Writer, Digital Copywriter, or similar role. Proven experience writing for digital channels and customer-facing marketing content. Strong copywriting skills with a focus on conversion and engagement. Experience in CRM copywriting, including email, SMS, push notifications, and in-app messaging. Ability to adapt tone and style to fit different audiences and platforms. Excellent proofreading and editing skills. Familiarity with iGaming, sports betting, gaming, and digital marketing industries. Nice to Have: Knowledge of iGaming regulations and responsible gambling messaging. Experience with campaign analytics, A\/B testing, and customer insights. Understanding of branding and content strategy.