Campaign Manager: Category Growth Specialist

SUMMARY:
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POSITION INFO:
Who are we: A leading South African online retailer Who are we looking for : A highly talented Campaign Manager: Category Growth Specialist in Cape Town What will you do: Develop and implement a social media paid content strategy that supports the Marketing objectives (with external counsel\/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic and implementation support from the Head of Performance Marketing and external agency Run, 0ptimise and manage company's performance channels with a core focus across Paid Social and reporting on a daily, weekly and monthly basis to the internal and external stakeholders Liaise with other departments to direct the marketing priorities that enable business success across paid social and other paid media channels Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels Develop and execute Paid Social Media strategies for key business categories Work closely with the Social Media Manager to align organic and paid strategies and campaigns across social media Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams Technical implementation of campaign strategies (campaign setup, bidding strategy executions and feedback loop) and A\/B test across all performance marketing channels Run, optimise and manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app) Develop, scale and continuously refine and optimise our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channel Plot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan What do you need:  A tertiary qualification is required preferably in Marketing, Statistics, Mathematics or Computer Science At least 3-5 years of experience in a campaign manager role Certifications: Google Ads (required) Google Analytics (required) DoubleClick (beneficial) Experience on the following platforms: Google Ads (required) - Includes Search(required), Shopping(required), Discover(beneficial), YouTube(required) and App Campaign (beneficial) Google Marketing Platform: (Having experience across all is beneficial, but not required) SA360 (beneficial) DV360 and CM360 (beneficial) GA360 (Beneficial) and GA4(beneficial) Experience on the following social platforms: Meta Ads (Facebook, Instagram, Whatsapp) (required) TikTok (required) Snapchat (beneficial) Attributes required: Data-driven decision-making capabilities with the ability to converse with all levels of management about their approach A strong problem-solving and solution-orientated mindset Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting) E-commerce experience (required)

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