Communications & Marketing Manager

SUMMARY:
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POSITION INFO:

OVERVIEW

• To play a key role, in conjunction with Management and the Golf Committee, in leading the Golf Club towards the achievement of its strategic and tactical goals.
• To achieve high standards of performance adopting effective management and leadership techniques.
• To professionally manage all aspects of internal and external marketing & communications of Golf Club (including Bar &  and Padel facility) on a day-to-day basis
• To contribute to the achievements of the Club’s financial goals of increasing year on year revenue and profitability.

Marketing;

• Develop an effective marketing strategy for both internal (members) and external (guests) stakeholders.
• Increase memberships (golf, social & padel) as well as participation by members and visitors, across both facilities, in all events to generate maximum revenue.
• Manage the daily marketing of Golf Club, and The bar & Cafe on all platforms, keeping all information up to date, including but not limited to:
  • Website
  • My Club Account
  • Social media
  • Golf Ads
  • Notice board
  • Clubhouse
  • Tour operators
• Develop effective marketing campaigns to promote golf, padel and social events.
• Design artwork for these marketing campaigns
• Manage the member & visitor databases of Golf Club
• Identify new opportunities to promote the Golf Club.
• Submit a monthly marketing report to the General Manager.

Communications;

• Develop an effective communications strategy for both internal (members) and external (guests) stakeholders.
• Ensure the club’s calendars, golf, padel and social, are updated regularly with a rolling 3-month view.
• Keep members and guests abreast of upcoming events and important dates.
• Regular communications of all relevant information to members and guests.
• Compile the monthly newsletter.
  • Ensure information from all departments is submitted on time to ensure the newsletter is compiled and sent by the determined deadline.
• Submit a monthly communications report to the General Manager.

Social Media;

• Manage the social media pages for all facilities
• Develop content for and maintain the social media pillars.
• Create a social media calendar with a rolling 3-month view of posts for planning purposes.
• Submit a monthly social media report to the General Manager.

Surveys, Feedback & NPS;

• Develop, manage, analyse and report back on member and guest surveys.
• Promote and keep record of NPS rating.

• Minimum 3 years’ experience in a similar position.
• Relevant digital marketing / communications degree.
• In depth knowledge and experience of digital marketing and communications.
• Must have an understanding of golf.
• Must be familiar with padel.
• Must have a good understanding of club events.
• Creative, innovative, entrepreneurial and tech driven.
• High level of attention to detail.
• Computer literate & social media savvy.
• Able to work independently.