Copywriter

SUMMARY:

My client is seeking a Copywriter who will primarily focus on producing high-quality content for internal communications, thought leadership initiatives and LinkedIn to engage internal and external audiences. The ideal candidate must possess exceptional writing skills, a strategic mindset, and a good understanding of effective communicatio...

POSITION INFO:

My client is seeking a Copywriter who will primarily focus on producing high-quality content for internal communications, thought leadership initiatives and LinkedIn to engage internal and external audiences. The ideal candidate must possess exceptional writing skills, a strategic mindset, and a good understanding of effective communication techniques. This is a 6 month contract.

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
• Minimum 3- 5 years proven experience as a Copywriter or in a similar role, with a portfolio showcasing successful communication projects.
• Excellent written and verbal communication skills, with exceptional attention to detail.
• Tailor messaging to specific target audiences (e.g. customers, staff, etc.)
• Be innovative and creative.
• Familiarity with the industry is a bonus.

Internal Communications:

• Develop and execute internal communications strategies, ensuring timely and relevant content delivery to all employees.
• Produce clear and concise internal communications across various platforms, including emails, newsletters, intranet, and digital signage.
• Collaborate with different departments to gather information and create engaging content that aligns with company values and objectives.
• Monitor and analyse the effectiveness of internal communications initiatives, making data driven recommendations for improvement.

 

Thought Leadership:

• Collaborate with subject matter experts (internally) to develop thought-provoking and informative content.
• Create compelling copy for thought leadership pieces, such as articles and case studies, showcasing the company’s expertise.
• Ensure all thought leadership content is aligned with the company’s brand and messaging.

 

LinkedIn Content:

• Develop a comprehensive content strategy for LinkedIn, to increase brand awareness engagement through thought leadership positioning.
• Craft engaging and original posts, articles, and updates for the company’s LinkedIn page.
• Monitor and respond to comments and engage with the LinkedIn community, fostering meaningful interactions.
• Collaborate with the human resources and marketing teams to align LinkedIn content with overall company campaigns.

 

Website Content:

• Draft and update content for the company website, ensuring alignment with the brand messaging and objectives.