Copywriter
Main Purpose of the Role:
Producing engaging, clear and concise copy for advertisements, marketing
materials, websites and various corporate content pieces – tailored for
specific audiences and industries.
Proof reading content for accuracy and errors.
Reports to:
Marketing Operations Manager.
Internal Team Interaction:
(Information, support, advice): Within own division and across company:
exchange of information, support, advice.
External Team Interaction:
Service providers, ambassadors, media, agencies, dealers, customers:
exchange of information, advice, support, persuasion.
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NO. WHAT?
ACTIVITY
HOW?
TASKS TO BE EXECUTED
CRITICAL OUTCOMES
REQUIREMENT
1. Copywriting Creating and editing original copy that is
accurate, well researched and meets the needs
of the business as well as predetermined
deadlines.
Meeting with various internal stakeholders to
understand messaging requirements, brand voice
and target audiences.
Continuous research relating to product, industry,
competitors to inform effective copy and
formulate ideas.
Proposing copy concepts in an engaging way
and carry out projects once they are approved.
Interpreting creative direction, brief requirements
and technical information
And turning them into persuasive copy concepts.
Collaborating with marketing divisional members
to brainstorm and develop a variety of marketing
material.
Working with stakeholders to edit and modify copy
to meet their content expectations.
Assisting in other aspects of the creative process to
create cohesive, accurate content.
Edit and proofread work to ensure high editorial
standards are met across all editorial outputs.
Formulation of PR messages and responses for
members of the EXCO Conduct in-depth
competitive analysis within our business’s locations
and industries.
Research to stay on top of the latest trends in Paid
Media advertising.
A proven track record in delivering lucrative ROI
results.
You will have a solid background in achieving
results in Google analytics,
GTM, Google Merchant Centre Remarketing,
Mobile Optimization, Dynamic
Remarketing and social media advertising, as well
as being able to interpret and constructively utilize
data to achieve results.
A good knowledge of SEO and UX is highly
advantageous
Professional brand and
company messages
Conveyed to
stakeholders.
Informed & accurate
Content.
Receptiveness to
Feedback.
Contribution to a cross
Functional team.
Minimizing liability.
2. Internal &
External
Communication
Drive brand consistency across all company
communications.
Co-ordinate internal and external
communications.
Review and recommend continuous
improvement to communication
resources and methods.
Produce and distribute internal company
newsletter to relevant stakeholders
Clear unambiguous
communications/
product
messages.
Positive relations with
relevant stakeholders &
ensuring that internal
Specialising In Professional HR Talent, Training & Development
conjunction with Marketing Operations Manager.
Developing and maintaining relationships with
various media.
Communicating predefined and approved
content to various media for PR purposes.
audiences remain
abreast
of any business
developments.
Maximized media
exposure.
3. Industry &
Product
Knowledge
Ensure that product knowledge remains current.
Maintain close contact with Commercial
Managers; ensure mechanisms are
in place to inform on new/changes to products
and processes.
Develop a working knowledge of all product
categories.
Develop a working knowledge of business
processes and policies.
Develop a working knowledge of industries which
the business services
Ensure that competitive
advantage is enabled
through copy
4. Administration Keep records of meetings, agreements and
discussions.
Administrational support as required by the
Operations Manager, including
but not limited to: reporting and budget
preparational input.
Quantitative reasoning: the justification of
activities through the gain of data.
Ensure that relevant data is collected from all
marketing initiatives for ingestion into the
company CRM system.
Stays abreast of relevant marketing & digital
marketing trends, changes,
platforms and technologies and ensures
proficiency therewith.
Time management essential.
Accurate and
complete
Adds value & capacity
to
Division
Leverage of new tech
to
achieve company
objectives
5. Teamwork Understands the job functions of team members
within the Marketing division.
The ability to leverage assistance from the team
where required for successful execution of owned
tasks.
Supports team members within the marketing
division, multi-tasking and assisting with workload
and marketing activities not specific to role profile
when the need arises.
Willingness to learn new marketing skills, ability to
pivot and adapt to new requirements.
▪ After hour and weekend work where required.
Team objectives
achieved.
Execution of all tasks to
highest level.
Cross functional team
outputs.
Specialising In Professional HR Talent, Training & Development
6. Minimal
Acceptable
Standards
Minimal acceptable standards are enforceable
for this role.
Signature of minimal acceptable standards
indicates the role player’s acceptance of minimal
requirements in terms of the execution of the role
relating to performance and required skill sets.
Disciplinary process will be followed should the role
players performance not meet the minimal
acceptable standard.
In signing your set of minimal acceptable
standards, you agree to the finite delivery of your
specific work sets. Only once you are certain that
a body of work is complete, has been proofread
by yourself, is edited and amended –may you
submit for approval to any level of management –
be it commercial or marketing team
management.
Standard operating procedures specific to and
including this role to be followed at all times.
Time blocking to be implemented in order to
achieve both individual and team deliverables.
Specialising In Professional HR Talent, Training & Development
