DIGITAL MARKETING EXECUTIVE

SUMMARY:
DIGITAL MARKETING EXECUTIVE

POSITION INFO:

LOCATION – CAPE TOWN

SALARY: MARKET RELATED WITH MEDICAL AID/PROVIDENT FUND

Our prestigious client is looking for a GURU in Digital Marketing, to join the team at a luxury hotel in Cape Town. The digital marketing executive will play a key role in managing digital campaigns, social media, and content creation to enhance brand awareness and engagement.

Responsibilities but not limited to:

• Digital Marketing – Manage website updates, social media, and coordinate and implement all digital campaigns.
• Content Creation – Develop engaging content, including blog posts, high-quality visuals, photography, and videography for digital platforms.
• Brand Management – Maintain brand consistency, monitor industry trends, and support overall marketing strategies.
• Manage all digital channels to drive brand awareness.
• Create engaging digital campaigns across multiple platforms.
• Community management – respond to queries on social media, email, and phone.
• Social media content creation, including copy, images, and videos/reels.
• Manage Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok platforms.
• Develop strategies to increase social media followership and engagement.
• Assist in building and maintaining brand image and reputation across all collateral.
• Provide graphic design support to produce marketing materials.
• Ensure all graphics and layouts are visually appealing and on-brand.
• Support the marketing team in executing communication initiatives and special events.
• Assist in developing and implementing marketing strategies incorporating SEO/SEM and content marketing.
• Maintain and update website content.

Requirements:

• Creative and business-minded with a passion for hospitality.
• Attention to detail and ability to work independently or within a team.
• Relevant diploma or degree in Digital Marketing, Social Media, or a related field.
• Minimum 2 years of experience in hospitality marketing would be advantageous
• Strong understanding of digital marketing channels, including SEO, PPC, META, social media, email marketing, and display advertising.
• Basic proficiency in InDesign.
• Ability to think outside the box and deliver high-quality results.

Please e-mail Lauren your applications directly to