DIGITAL MARKETING MANAGER

Recruiter:

ASC Human Capital Consulting

Job Ref:

DIGITAL MARKETING MA..

Date posted:

Friday, May 9, 2025

Location:

Johannesburg, South Africa

Salary:

R450K-R650K

SUMMARY:
DIGITAL MARKETING MANAGER

POSITION INFO:

Our client in the Gambling, Betting and Gaming Industry is in search of a Digital Marketing Manager.

This is a full time onsite role.

This role will be based in SA, and will serve the group as a whole. Looking for a highly skilled Digital Strategist to develop, lead, and optimize our digital marketing strategy, ensuring alignment with business goals across all 3 jurisdictions. This role will focus on driving brand growth, customer acquisition, and engagement across all digital platforms.

Duties & Responsibilities

Suitable candidates need to be able to do the following:

Develop and implement integrated digital marketing strategies (paid, owned, earned media) across web, mobile, and social channels.
Analyze market trends, audience insights, and competitor activity to inform strategy.
Oversee digital campaign planning, execution, and performance tracking.
Optimize digital user journeys, conversion rates, and customer experience.
Collaborate with cross-functional teams including marketing, content, design, and product.
Measure and report on KPIs, ROI, and campaign effectiveness.

Desired Experience & Qualification

Work Experience

5–7+ years in digital marketing or digital strategy roles.
Proven experience in developing and executing digital strategies in either B2C or B2B environments.
Background in industries such as retail, e-commerce, media, fintech, gaming, or telecommunications is an advantage.
Experience with digital media buying, performance marketing, social media, SEO, CRM, and analytics.
Experience managing digital campaigns across multiple channels, including website, social, search, programmatic, and email.
Experience working with digital agencies or media partners.

Key Skills and Competencies

Strong knowledge of digital marketing tools, platforms (Google Analytics, AdWords, Meta, programmatic platforms), and best practices.
Analytical mindset with the ability to interpret data, generate insights, and drive action.
Strategic thinker with excellent project management skills.
Strong communication and presentation skills.
Ability to manage multiple projects in a fast-paced environment.
Understanding of UX/UI principles is a plus.
Familiarity with marketing automation and CRM tools is a plus.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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