Dealer Marketing Manager

SUMMARY:
Our automotive OEM client is seeking a dynamic Dealer Marketing Manager to join their team and drive innovative, impactful marketing strategies that deliver real results.

This is your opportunity to shape the marketing direction of a leading automotive brand, influence customer engagement, and drive measurable business growth. If you are a strategic thinker with hands-on execution skills and a flair for creating impactful activations, we want to hear from you!

POSITION INFO:
Requirements:

• Degree or diploma in Marketing, Business, or a related field.
• 5+ years’ experience in marketing, within the automotive sector.
• Proven track record in planning and executing successful lead generation and activation campaigns.
• Strong communication, analytical, and stakeholder management skills.
• A passion for delivering customer-focused experiences.

• Crystallising marketing plans: Develop, refine, and implement tailored marketing strategies to strengthen brand presence and dealership performance.
• Lead generation: Design and execute campaigns that attract, nurture, and convert high-quality leads into loyal customers.
• Test drives & activations: Create and oversee engaging test drive events, activations, and customer experiences that showcase our vehicles and boost sales opportunities.
• Manage dealer-level marketing budgets and ensure alignment with overall business objectives.
• Partner with sales and product teams to ensure seamless execution of marketing initiatives.
• Monitor, measure, and report on campaign effectiveness to continuously optimise performance.

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